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  • Aufzeichnung: "Regionale Zielgruppenanalysen mit RegioGraph"
    • 26/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Geodata
    • Regional Market Data
    • Germany
    • German

    Aufzeichnung: "Regionale Zielgruppenanalysen mit RegioGraph"

    Schauen Sie sich jetzt kostenlos die Aufzeichnung unseres Webinars "Regionale Zielgruppenanalysen mit RegioGraph" vom 25. Juli an.

  • Mittelstädte als attraktive Einzelhandelsstandorte
    • 24/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Geomarketing
    • Geodata
    • Germany
    • German

    Mittelstädte als attraktive Einzelhandelsstandorte

    Im Jahr 2019 haben die Deutschen im Schnitt 5.911 Euro pro Kopf für Ausgaben im Einzelhandel zur Verfügung. Allerdings wird häufig nicht am eigenen Wohnort eingekauft, weshalb Standorte mit einem starken Handelsangebot von weiterem Kaufkraftzufluss profitieren.

  • Secret to the consumer purchase journey & how to win in the online jungle
    • 23/07/19
    • Consumer Insights Engine
    • Germany
    • German

    Secret to the consumer purchase journey & how to win in the online jungle

    How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a technology or durables product. In 2018, over half of consumers in Great Britain, France, Germany, Spain and Italy (EU5) that bought a tech or durables product used online sources to research their purchase.

  • GfK Technology Trends: Consumers gaining control
    • 22/07/19
    • Germany
    • German

    GfK Technology Trends: Consumers gaining control

    Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our  management summary from this years GfK Insight Summit.

  • IFA 2019
    • 18/07/19
    • Home Appliances
    • Technology
    • Germany
    • German

    06/09/19 - 11/09/19
    IFA 2019

    Meet GfK @ IFA 2019

  • Bringing retailer-industry partnership in the non-food market to the next level
    • 15/07/19
    • Germany
    • German

    Bringing retailer-industry partnership in the non-food market to the next level

    Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?

  • GfK Webinar - The secret to winning in the online jungle
    • 12/07/19
    • Consumer Insights
    • Consumer Insights Engine
    • Germany
    • German

    GfK Webinar - The secret to winning in the online jungle

    Combining new data to bring you closer to your consumers’ purchase journey.

    Recording and presentation of the webinar is now available!

  • GfK Ad Fit Optimizer (AFO)
    • 11/07/19
    • Marketing Effectiveness
    • GfK Ad Fit Optimizer
    • Germany
    • German

    GfK Ad Fit Optimizer (AFO)

    TV und Online-Videos/Banner in Social Media Umfeldern bewerten, um optimale Markenerlebnisse zu schaffen.

  • Bild des Monats: Einzelhandelsumsatz privater Konsum, Europa 2018
    • 11/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Germany
    • German

    Bild des Monats: Einzelhandelsumsatz privater Konsum, Europa 2018

    Das GfK Bild des Monats für Juli zeigt den stationären Einzelhandelsumsatz am privaten Konsum im Jahr 2018 im europäischen Ländervergleich. 

  • Winning with insights: Market reality as new focus north in designing data analytics solutions
    • 08/07/19
    • Germany
    • German

    Winning with insights: Market reality as new focus north in designing data analytics solutions

    In the field of data analytics, business intelligence and market research, the number of suppliers, solutions and offerings have multiplied. When selecting solutions and partners, it’s all about quality, relevance, timeliness and easy accessibility of insights – four dimensions that give a new focus and drive to GfK’s data analytics solution design.

  • Aufzeichnung des Webinars "Expansionsplanung mit RegioGraph"
    • 05/07/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Geodata
    • Germany
    • German

    Aufzeichnung des Webinars "Expansionsplanung mit RegioGraph"

    Schauen Sie sich jetzt die Aufzeichnung zum Webinar vom 25. Juni an!

  • GfK Reports – sofort verfügbare Insights für Sie
    • 04/07/19
    • Germany
    • German

    GfK Reports – sofort verfügbare Insights für Sie

    Verfügbare Studien zu Ihrer Zielgruppe, aktuellen Trends, lokalen sowie globalen Märkten