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  • What will it take for Voice Control to dominate outside the home?
    • 02/09/19
    • Technology
    • Point of Sales Analytics
    • Austria
    • German

    What will it take for Voice Control to dominate outside the home?

    How are consumers using voice to control their gadgets? What are the opportunities for brands and retailers? Discover the future of voice in our Thought Leadership hub.

  • Plastic waste avoidance - "Who cares? Who does?"
    • 30/08/19
    • Shopper
    • Austria
    • German

    Plastic waste avoidance - "Who cares? Who does?"

    Find out how buyers are willing to change their buying behavior and what brands should do.

    Recording and presentation of the webinar is now available!

  • GfK Webinar: Make the most out of your marketing budget!  Quantify your media impact based on sell-out data.
    • 26/08/19
    • Technology
    • Marketing Effectiveness
    • Austria
    • German

    GfK Webinar: Make the most out of your marketing budget! Quantify your media impact based on sell-out data.

    Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.

  • How to maximize product revenue
    • 08/08/19
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Austria
    • German

    How to maximize product revenue

    Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper. 

  • Optimize tactical trade marketing reactions
    • 05/08/19
    • Point of Sales Analytics
    • Austria
    • German

    Optimize tactical trade marketing reactions

    Many managers are facing tactical challenges e.g. in trade marketing and need to be able to see things coming before they actually happen, on an almost day-to-day basis. David Kaufmann, Head of Sales Effectiveness GfK, explained at the GfK Insight Summit 2019 how GfK POS Analytics can help you with that. 

  • Holen Sie alles aus Ihrem Marketingbudget heraus!
    • 01/08/19
    • Retail
    • Technology
    • Marketing Effectiveness
    • Austria
    • German

    Holen Sie alles aus Ihrem Marketingbudget heraus!

    Marketing Mix Modeling misst die Verkaufswirkung Ihrer Kampagnen und der dafür verwendeten Medien. Es identifiziert den ROI für jeden Kanal und bewertet zudem crossmediale und kanalübergreifende Synergien. Lernen Sie mehr über das 5-Stufen Programm - warum, was, wo, wann und wie – in unserem Whitepaper.

  • Explore the future of custom research
    • 29/07/19
    • Austria
    • German

    Explore the future of custom research

    As much as we might strive to industrialize and automate to speed market research, we realize that our clients from diverse industries have more critical needs beyond cost and timelines. Digitization, globalization, and personalization require that companies identify the relevant information in ever growing data lakes. We at GfK are working in two dimensions to bring custom research to the next level.

  • GfK Technology Trends: Consumers gaining control
    • 22/07/19
    • Austria
    • German

    GfK Technology Trends: Consumers gaining control

    Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our  management summary from this years GfK Insight Summit.

  • IFA 2019
    • 18/07/19
    • Home Appliances
    • Technology
    • Austria
    • German

    06/09/19 - 11/09/19
    IFA 2019

    Meet GfK @ IFA 2019

  • GfK Stimmungsbarometer 1. HJ 2019
    • 18/07/19
    • Financial Services
    • Austria
    • German

    GfK Stimmungsbarometer 1. HJ 2019

    Ist der Höhenflug der Immobilien als interessanteste Anlageform erstmals gestoppt?

  • OeKB-Studie: Inlandsinvestitionen wesentliche Stütze des Exportgeschäfts
    • 16/07/19
    • Financial Services
    • Austria
    • German

    OeKB-Studie: Inlandsinvestitionen wesentliche Stütze des Exportgeschäfts

    Exportaussichten, Zukunftsinvenstitionen & Substainable Finance 
    OeKB-GfK-Studie 2019

  • Bringing retailer-industry partnership in the non-food market to the next level
    • 15/07/19
    • Austria
    • German

    Bringing retailer-industry partnership in the non-food market to the next level

    Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?