How are consumers using voice to control their gadgets? What are the opportunities for brands and retailers? Discover the future of voice in our Thought Leadership hub.
Find out how buyers are willing to change their buying behavior and what brands should do.
Recording and presentation of the webinar is now available!
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper.
Many managers are facing tactical challenges e.g. in trade marketing and need to be able to see things coming before they actually happen, on an almost day-to-day basis. David Kaufmann, Head of Sales Effectiveness GfK, explained at the GfK Insight Summit 2019 how GfK POS Analytics can help you with that.
Marketing Mix Modeling misst die Verkaufswirkung Ihrer Kampagnen und der dafür verwendeten Medien. Es identifiziert den ROI für jeden Kanal und bewertet zudem crossmediale und kanalübergreifende Synergien. Lernen Sie mehr über das 5-Stufen Programm - warum, was, wo, wann und wie – in unserem Whitepaper.
As much as we might strive to industrialize and automate to speed market research, we realize that our clients from diverse industries have more critical needs beyond cost and timelines. Digitization, globalization, and personalization require that companies identify the relevant information in ever growing data lakes. We at GfK are working in two dimensions to bring custom research to the next level.
Catching the consumer’s attention, trust, and loyalty has become more challenging than ever for brands and retailers. Two thirds of consumers feel that fulfilment of their wishes and needs are more than ever in their hands. So who is in the driver’s seat? Find out more about the future of technical consumer goods in Germany in our management summary from this years GfK Insight Summit.
Meet GfK @ IFA 2019
Ist der Höhenflug der Immobilien als interessanteste Anlageform erstmals gestoppt?
Exportaussichten, Zukunftsinvenstitionen & Substainable Finance
Emancipated shoppers are often overwhelmed with the great variety of offers and information and prefer less choice to ease purchase decisions. Obviously less is sometimes more. But how can you optimize information and reduce options? What is the right choice to meet the needs of your consumers?