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Shape your strategies with a 360-degree view of your shoppers

GfK Consumer Panel shows you how they think, act and buy
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Stay ahead of trends and rapidly changing shopper behavior

Keeping up with shifting demands requires a complete understanding of your target shoppers - who they are, what they buy, where and why they buy it, and how those behaviors are changing over time. 

GfK's Consumer Panel offers a combination of diverse data from one single source so that FMCG leaders can complete the shopper picture. It combines purchase behavior that shows patterns, trends, and predictions about what is bought together with survey insights to reveal what shoppers think and feel. Solutions can be tailored to your specific needs, from ready-to-use consumer profiles to data feeds to out-of-the-box consulting and workshops.



and 1,800 retailers


purchase acts in 1,800 retailers


  • GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.
    Daniel Hottinger
    Business Development Director CPD, L'Oréal
  • Haribo Austria has been a “happy” client of GfK for many years. We appreciate the continuous and very competent support of the entire GfK team, which always has an open and understanding ear for our ideas. Training appointments are scheduled at short notice, helpful analyses are designed in no time at all. Large and small potentials are meticulously tracked down enabling a continuous sense of achievement when it comes to market development. We look forward to further cooperation with GfK and it is “simply fun” to work with a competent partner.
    Belinda Zastera
    Marketing Manager, Haribo
  • It was the first time Siroperie Meurens used GfK services. The service and guidance provided by GfK's team was very attentive, patient and above all, professional. It all made the whole experience very smooth and comfortable. The announced leadtime were fully respected and the data provided insightful and qualitative.
    Raphaël Magette
    Sales Manager, Siroperie Meurens

Create data-backed business strategies to stay ahead of the pack

Adapt to shifts fast. Leverage GfK's wealth of expertise and knowledge for actionable and measurable impact on your growth goals. Find the right insights for your needs through a combination of our Consumer Panel data and ad hoc solutions.

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GfK Why2Buy

Knowing and understanding the drivers and motivators that influence purchase decisions is increasingly important if you’re to successfully reach and communicate with your shopper. GfK’s Why2Buy individual surveys answer those questions and more. With Get the full “Why” behind the “Buy.”
Understand what influences purchase decisions