Shape your strategies with a 360-degree view of your shoppers

GfK Consumer Panel shows you how they think, act and buy

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Stay ahead of trends and rapidly changing shopper behavior

Keeping up with shifting demands requires a complete understanding of your target shoppers - who they are, what they buy, where and why they buy it, and how those behaviors are changing over time.

GfK's Consumer Panel offers a combination of diverse data from one single source so that FMCG leaders can complete the shopper picture. It combines purchase behavior that shows patterns, trends, and predictions about what is bought together with survey insights to reveal what shoppers think and feel. Solutions can be tailored to your specific needs, from ready-to-use consumer profiles to data feeds to out-of-the-box consulting and workshops.

122,500

households
and 1,800 retailers

21mio

purchase acts in 1,800 retailers

2.5mio

SKUs

GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.

Daniel Hottinger

Business Development Director CPD, L'Oréal
Haribo Austria has been a “happy” client of GfK for many years. We appreciate the continuous and very competent support of the entire GfK team, which always has an open and understanding ear for our ideas. Training appointments are scheduled at short notice, helpful analyses are designed in no time at all. Large and small potentials are meticulously tracked down enabling a continuous sense of achievement when it comes to market development. We look forward to further cooperation with GfK and it is “simply fun” to work with a competent partner.

Belinda Zastera

Marketing Manager, Haribo
It was the first time Siroperie Meurens used GfK services. The service and guidance provided by GfK's team was very attentive, patient and above all, professional. It all made the whole experience very smooth and comfortable. The announced leadtime were fully respected and the data provided insightful and qualitative.

Raphaël Magette

Sales Manager, Siroperie Meurens

Create data-backed business strategies to stay ahead of the pack

Adapt to shifts fast. Leverage GfK's wealth of expertise and knowledge for actionable and measurable impact on your growth goals. Find the right insights for your needs through a combination of our Consumer Panel data and ad hoc solutions.

Assess your landscape and target groups

Built for both manufacturers and retailers, Consumer Panel helps you understand trends, identify and activate core target groups, improve your brand and performance, and identify growth opportunities.

Improve your category management

Diagnose your category (its importance to retailers, who buys it, and how they decide) so that you can most effectively manage your shelf and optimize your assortment.

Optimize pricing
& promotions

Drive sales and plan winning promotions by understanding the impact your pricing has on shoppers' willingness to buy, elasticities, which promotional messaging is most effective and to whom, and more.

GfK Consumer Panel

A 360-degree view of FMCG shoppers that shows how they think, act and buy - and most importantly, what you can do about it.

Monitor shopper insights

SimIT (Shopper Insights Monitor) enables quick access to analyses of consumer shopping behavior in a user-friendly tool.

Develop effective
campaigns

Identify and activate the right target groups across the right touchpoints, test and evaluate new concepts, and measure the success of your campaigns.

Perfect the
path-to-purchase

Understand and improve the entire customer journey - pre-purchase (who buys, where, and why), in-store and at the point of sale, and what happens post-purchase.

Innovate and launch successfully

Spot opportunities for new products and packaging, know who will buy them, and develop winning launch strategies.

Featured Insight

Behavior Change

Learn how the shopper landscape is changing, how it impacts buying habits, and what it means for your FMCG brand in this interactive hub.

See how behaviors are changing

Spotlight on

GfK Why2Buy

Knowing and understanding the drivers and motivators that influence purchase decisions is increasingly important if you’re to successfully reach and communicate with your shopper. GfK’s Why2Buy individual surveys answer those questions and more. With Get the full “Why” behind the “Buy.”

Understand what influences purchase decisions

Shape your strategies with a 360-degree view of your shoppers

Stay ahead of trends and rapidly changing shopper behavior