Werkstudent (m/w/d) im Bereich Segmentation



Job Family

Human Resources

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

As a working student (m/f/d) in the Global Marketing and Consumer Insights product development team will have the following accountabilities:
o    General project management tasks: Attending international online 
        meetings, organization of meetings, de-briefing of meetings, coordinating 
o    Desk research tasks: Internet research on competitor offerings with focus 
        on consumer segmentation
o    Creating and designing PPT slides for presentations
o    Analysis of survey results in Excel 
o    Support to write a case study based on a validation survey
o    Support of creating internal training materials and presentations
o    Support of creating standard research guidelines on how to execute 
        segmentation research (e.g. questionnaire, consultancy, …)
o    Support of creating marketing materials

•    Student of Marketing/Economics/Market Research/Sociology or a similar 
        subject area and ideally have successfully completed the first 4 semesters
•    Good knowledge of MS Office programs such as Excel, Word, Teams and 
•    Advanced experience in creating PPT slides
•    We expect good English, both verbally and in writing
•    Basic Marketing and Market Research knowledge, ideally experienced with  
        consumer segmentation
•      Self-motivated, passionate with an international mindset

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 10 days ago

City: Nuremberg

Work Area: Human Resources

Job Time: Part Time

Requisition ID: R00010027