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VP, Field Operations (MRI-Simmons)


United States of America

Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

About MRI-Simmons:

MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.

The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

Job Description:

This position is responsible for overseeing the operations and functions of an in-person survey research recruitment field force, including field operations, sample management, training and recruitment, quality control and requirements development for technical applications. The VP leads a team of professionals who manage a fully remote, geographically dispersed field force who recruit respondents and conduct personal interviews in a door-to-door setting. The VP leads with a focus on continuous process improvement, efficiency, quality, and change management. Additionally, the VP will collaborate with the field leadership team and business leaders to create strategic priorities and deliver on critical operating priorities. The VP’s responsibilities include developing a strategic roadmap and enforcing milestones to develop and maintain field protocols; training and recruitment standards and processes; budgets; vendor relationships; quality assurance standards; incentive fulfillment processes; reporting of KPIs; sampling procedures; and logistics for inventory, shipping, and travel. The VP must also ensure that audit standards are met for all processes and procedures. This position works closely with all members of the Leadership team and particularly with the Research Methods, Research Operations, Digital Operations, Data Processing, Product Management and Development teams.      


As the VP, Field Operations, you will have following key accountabilities:

  • Drive the vision for the department, including establishing milestones, processes, and procedures
  • Manage departmental budget, including staffing, materials, travel, and interviewer expenses
  • Hire, coach and develop departmental staff as needed
  • Work with Procurement to establish vendor relationships
  • Establish and maintain processes and guidelines for interviewer travel and expenses
  • Liaise with internal and external auditors to ensure compliance and provide documentation
  • Establish and monitor KPIs for quality, budgeting, and interviewer performance
  • Establish and oversee processes for data editing and validation, quality control, material collection, and incentive fulfillment
  • Oversee, with the Product Management and Development teams, the design and implementation of necessary processes and applications
  • Manage processes and protocols for in-field technical support and the help desk for respondents and interviewers
  • Develop quality assurance, fraud detection, and validation procedures
  • With Research Methods team, evaluate and assess fielding performance and progress
  • Determine protocols for interviewer and sample management to ensure geographic quotas and response-rate targets are met

Now that we have introduced you to the position of VP, Field Operations, what skills, qualifications, and experience should you, have?  

  • 10-15 years of related professional experience managing geographically dispersed teams and remote employees
  • Track record of leading high-performance teams and developing talent
  • Experience with a growth organization focused on culture and engagement
  • Experience in leading large-scale initiatives with heavy change management requirements
  • Ability to use various analytical tools and skill sets to create and interpret analyses to understand how the business is performing.
  • Ability to think objectively and interpret meaningful themes from quantitative and qualitative data is critical.
  • Ability to think broadly when evaluating financial and business indicators and translating data into actionable information to drive improved results.
  • Adept at strategic thinking as well as practical application
  • Strong priority-setting and collaboration skills
  • Ability to work to deadline and utilize available resources
  • Ability to build positive and productive relationships with a broad and diverse group of business partners
  • Excellent communication and presentation skills
  • Bachelor's degree in business management, operations, or related field preferred

Salary commensurate with experience, annual base salary range: $150,000 - $170,000

What we offer:

  • 401K Match
  • Medical/ Vision/ Dental Insurance
  • Work life balance- Hybrid or Remote schedule
  • Tuition Assistance – up to $5,250.00 yearly
  • 11 paid corporate Holidays
  • Life / Pet Insurance
  • Commuter Benefits
  • Supplier Discounts/ Plum Benefits partnership

At GfK we value diversity, equity, and inclusion. As part of GfK, you can take your future into your own hands. We encourage an entrepreneurial and innovative spirit.

We are not responsible for any fee related to unsolicited resumes from 3rd party staffing and recruiting agencies (whether submitted through this website or sent directly to employees) unless a written agreement is in place between the agency and GfK (“Company”) and an authorized Company representative makes a written request to the agency to assist with this requisition. Similarly, no fee will be paid for candidates who apply and claim to be represented by an agency. Any unsolicited resumes, CVs, or other candidate information submitted by an agency will become the property of GfK, and no fee will be paid in the event such candidate is hired.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 27 days ago

City: New York, Deerfield Beach

Work Area: Operations

Job Time: Full Time

Requisition ID: R00018232