Senior Product Manager, Go to Market, CMI

Country

United Kingdom

Job Family

Product

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.

The Senior Product Manager - Go to Market is responsible for developing and executing go-to-market strategies for our CMI products. Responsible for developing product messaging, creating sales enablement tools and training materials, and creating customer-facing collateral.

You will:

  • Develop a unified portfolio view across all CMI solutions and value messaging, aligned with NIQ-GfK branding guideline

  • Create product messaging that clearly articulates the value proposition of our CMI product to our target customers

  • Develop go-to-market strategies for new product launches and feature rollouts

  • Together with our marketing team enable campaigns that drive awareness and demand for our product

  • Create sales enablement tools and training materials to help our sales team effectively sell our product

  • Create customer-facing collateral such as case studies, white papers, and product videos

  • Conduct market research and competitive analysis to inform product positioning and messaging

  • Collaborate with cross-functional teams including product, sales, and customer success to ensure alignment on product strategy and execution

  • Be an expert on the market including who the buyers are, how they buy and why 

GfK is looking for self-starters to join our innovative team who are keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:

  • Local benefits listed below

  • Interest free season ticket travel loan

  • Discount Gym Membership via ‘Gympass’

  • Eye care scheme

  • Comprehensive Employee Assistance Program

  • Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses

#LI-Hybrid

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!


GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 33 days ago

City: London

Work Area: Product

Job Time: Full Time

Requisition ID: R00021305