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Senior Methodologist (MRI-Simmons)


United States of America

Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Who We Are:

MRI-Simmons Research is a leading consumer insights company. We are an established organization, with a great brand, that is aggressively reinventing itself through investments in technology and people!

What We Do:

MRI-Simmons measures consumer preferences, attitudes, and behaviors. We do this by collecting data through surveys and passively measured data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software.  Marketers and media companies then use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches. The MRI-Simmons Insights Product is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.

Job Description:

M|S seeks a Senior Methodologist to lead research projects related to our syndicated products focusing on Kids, Teens, and local markets, as well as our Focus Studies, which spotlight specific topics like cable/streaming, sports, and retail trends. This position will oversee all methodological aspects of research products, including identifying populations of interest and how to sample them; creating sample frames; deciding on protocols of data collection and respondent contact; designing questionnaires; weighting; and analyzing data. This role, reporting to the SVP of Research Methods, will stay up to date on the latest methodologies and technologies related to quantitative research. The Senior Methodologist will also work across teams to provide guidance and expertise to a variety of research projects and initiatives.

As the Senior Methodologist, you will have following key accountabilities:

  • Lead methodological aspects of research projects, including study design, sample and weighting plans, data collection protocols, and analytic plans
  • Conduct research projects to improve methodologies, processes, and data integrity
  • Lead special research initiatives on emerging topics in questionnaire design and panel research, such as: mobile-friendly survey design; measuring essential concepts related to current topics such as gender identity and race / ethnicity; and data privacy
  • Evaluate ongoing fieldwork and develop systems to model/project response rates and overall performance KPIs
  • Serve as internal consultant for methodological issues for existing and new products
  • Design and execute analyses to drive constant improvements and enhancements to various research products
  • Support product and commercial teams in defining and defending methodologies of various research products
  • Identify enhancements to methodology and analysis

Now that we have introduced you to the position of Senior Methodologist, what skills, qualifications, and experience should you, have?  

  • 5+ years of experience in multimode survey design, questionnaire design, pre-testing methods, data collection, sampling, and weighting
  • Ability to weigh various priorities, including cost, timing, and accuracy, to ensure the best approach for research projects
  • Demonstrated ability in the design and execution of high-quality survey research
  • Understanding of both survey and passive data, and the data science techniques needed to utilize and analyze those datasets
  • Strong verbal and written communication skills, and an ability to present complex concepts to technical and non-technical audiences
  • Proficiency in a statistical software package such as R, SPSS, or SAS is a plus

What we offer:

  • 401K Match

  • Medical/ Vision/ Dental Insurance

  • Work life balance- Hybrid or Remote schedule

  • Tuition Assistance – up to $5,250.00 yearly

  • 11 paid corporate Holidays

  • Life / Pet Insurance

  • Commuter Benefits

  • Supplier Discounts/ Plum Benefits partnership

Salary commensurate with experience, annual base salary range: $140K-$150K

At GfK we value diversity, equity, and inclusion. As part of GfK, you can take your future into your own hands. We encourage an entrepreneurial and innovative spirit.

We are not responsible for any fee related to unsolicited resumes from 3rd party staffing and recruiting agencies (whether submitted through this website or sent directly to employees) unless a written agreement is in place between the agency and GfK (“Company”) and an authorized Company representative makes a written request to the agency to assist with this requisition. Similarly, no fee will be paid for candidates who apply and claim to be represented by an agency. Any unsolicited resumes, CVs, or other candidate information submitted by an agency will become the property of GfK, and no fee will be paid in the event such candidate is hired.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 50 days ago

City: New York

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00013843