Senior Manager Insights & Foresights- 1 year Maternity Cover



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For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Senior Manager Insights & Foresights F/M/X

The Insights & Foresights team is a recently formed, agile team within Product organization that operates on global level and has a critical role in transforming GfK’s business through leveraging understanding of our clients, benchmarking our competition, and keeping an eye on future trends.

We are looking for an inquisitive mind who enjoys uncovering thought-provoking insights in unstructured qual/quant data and loves to inform and inspire others to come up with better ideas and make confident decisions.

You will thrive in this role if you enjoy working:

· in a less structured, fast-paced environment with lots of space for invention and creativity,

· across multiple cultures and departments,

· on a number of long-term and short-term projects simultaneously, some of them of high strategic priority and impact, some more tactical,

· if you tend to use data and insights instead of opinions and formal authority,

· and if you are an entrepreneur at heart – some of our team’s initiatives have very little to do with business as usual (virtual dinners with clients, innovation labs)

· You will work closely with our internal stakeholders from across digital product development, marketing, commercial teams and top management to help them make more confident decisions to innovate and grow our business.

· Success in the role will be determined by your ability to empathize with internal clients’ needs, understand changing priorities, and develop trusting relationships across the company.

· Your days will be filled with research (qual/quant/desk research), consulting, and insight activation sessions that fuel our innovation pipeline, the prioritization of digital product roadmaps, and overall business / product strategy.

· The Insights & Foresights team is spread across various locations, advocating for diversity and open to flexible working arrangements.

Role Summary:

· Support product managers and other internal clients across functions with key decisions and strategic prioritization (roadmaps) by providing compelling actionable insights about unmet client needs, competitors and market trends.

· Collate, consolidate and socialize client intelligence data, insights, reports from across the company to support our Product/Tech, Marketing, and Commercial teams to have a consistent and actionable view of our clients.

· Enable Product team to identify and map out unmet client Jobs To Be Done to a product development pipeline based on key market / industry trends and nascent client needs.

· Work on long-term initiatives with high strategic priority and impact, while simultaneously reacting to more tactical, time sensitive insight needs.

· For each project/ initiative, collate, analyze, consolidate, socialize & activate relevant data/insights, trends. This may include primary qualitative and quantitative research: be ready to write a discussion guide as well as a survey questionnaire, be ready to draw actionable insights from desk research, primary qualitative research, and surveys.

· Lead systematic approach to trend spotting & activation

· Support / own the coordination of accessing clients for research purposes, manage database of willing clients

· Support the understanding of competitor landscape through systematic weekly coverage of key competitor developments

· Support the development of foundational competitor knowledge base

· Support trend, industry and competitor insight knowledge-sharing across the company


· Strong understanding of the business we are in (market research, retail intelligence, FMCG, tech & durables manufacturing, POS data) and the business we are growing into (BI, analytics, consulting)

· Use data / insights to give directional, actionable strategic recommendations

· Strong analytical & creative problem-solving skills, ability to turn data into inspiring & thought-provoking stories

· Background in research, strategy and/or business consulting, retail and/or FMCG

· Ability to translate questions/requests from diverse teams (product, tech, marketing, sales, portfolio, top management) into testable hypotheses and research project designs

· Ability to answer business/product questions with available data

· Curiosity, hands on attitude, experimental mindset, bias towards action, agile, fast and flexible, independent self-starter


· Experience working with digital product teams

· Experience working in B2B

· Background in innovation consulting

· Experience with applied human-centered design thinking

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 17 days ago

City: Nuremberg, London

Work Area: Product

Job Time: Full Time

Requisition ID: R00012752