Country
Hong Kong
Job Family
Client Solutions
We show the world what people want.
Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.
We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.
Job Description
Job Description for Media Research Manager
The Media Research Manager assists in leading and managing media research projects from the proposal stage through to final report delivery. Specifically, Research Managers are expected to input on design specifications (including sample/weighting construction, questionnaire construction, analysis and reporting plans), manage the project to these specifications, contribute to report findings, and participate in client management.
Essential Duties And Responsibilities
Research Instrument Design – Assist in the design survey research that will answer business questions and will meet the media research and business objectives as defined in the proposal stage. Strong understanding of question and questionnaire construction is a must.
Full Cycle Project Management – Manage the day-to-day aspects for the research program from design and programming through to report analysis and production. Monitor and report out on study performance in terms of schedule, quality, and budgets.
Data Analysis Planning/Execution – Design and prepare data analysis plans, oversee data checking/tabulations, ensure quality of data, design report visuals.
Data Interpretation and Reporting – Contribute to the integration of large amounts of data into compelling, concise deliverables that meet the client’s needs/expectations. Participate in research insight discussions with clients.
Client Management – Work with mid to senior level clients on various aspects of the research (design, timing, reporting, etc.), providing project updates, and delivering above and beyond client expectations. Anticipate clients’ needs/requirements and proactively manage situations to expectations and resolve any issues. Understand and advise on research issues including ad hoc requests as appropriate. Recognize opportunities for new business development.
Mentor – Demonstrate capability to lead, train, and mentor junior staff.
Experience And Skills
4-5 years within the media research industry on either the client or supplier side
Outstanding client management skills; outstanding project management skills; excellent understanding of data analysis tools and techniques
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.
We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.
We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.
Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion
At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!
