Principal Product Designer - Data & Insights


United Kingdom

Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

GfK has a long-term vision to provide best in class digital products and services that help their clients make better decisions, now, and in the future. We’re looking for a creative problem-solver, who thrives in a fast paced, collaborative and agile environment to join us as Principal Product Designer – Data & Insights 


You’ll be passionate about users and driving the customer experience but also pragmatic, able to adapt to new information and make decisions, fast. To succeed in this role requires deep domain expertise combined with strong leadership and stakeholder management skills. Experience with corporate transformation initiatives would be a plus as you’ll be helping to drive and establish the data visualisation frameworks and processes that will enable our team to thrive and effectively collaborate with Product, Tech and Data Science teams. 


You’ll be joining a talented team of inhouse designers, based largely across UK and Germany, as well as working alongside external agencies and partners. We’re designing the AI enabled product ecosystem that will become the growth engine for GfK – and our design team is critical to realizing this transformation. 


At GfK, we strive to innovate and push the boundaries of market research products and redefine the relationship between market data and consumers. Our culture is diverse, with lots of opportunities to make your mark and we strongly encourage entrepreneurship and initiative. 


The role 

In this role you will play a critical role in delivering best in class data visualisations for our users so they can get the information they need to make better and faster decisions. This is a senior leadership role in our team however initially you will be working independently, rather than leading a team.  


You will work in a highly collaborative manner with design, product and engineering to create frameworks, standards, principles and governance around data visualisation across our client platform. You will be the expert in how to create ‘signal from noise’ and empower our teams to identify the most effective visualisations tools and techniques for our users. 


You’ll be expected to proactively drive execution and contribute to development of product design strategy within your area of responsibility to deliver value, meet objectives and achieve metrics 


Responsibilities (including, but not limited to) 

  • Develop frameworks, principles, training and governance around data visualisation to improve speed and quality of designs / user feedback 

  • Work with developers and designers to increase reusable components and identify appropriate libraries and tools to accelerate design/delivery 

  • Partner with other leaders to develop a rigorous and effective UX framework, processes and ways of working, with a focus on data visualisation and design system 

  • Advocate for and embed the design system/data visualisation framework across the platform portfolio – supporting designers and engineers across different products and collaborating where the system doesn't meet their needs 

  • Provide advice and consulting for designers, product managers and engineers to identify the best solutions for their user problems 

  • Improve capabilities of the org through mentoring and development of design and non-design team members 

  • Build relationships with stakeholders across design, product, data science and engineering, ensuring design has a strong representation in key product decisions 

  • Proactively identify and act on opportunities for improvements to designs, frameworks and the experience for our users across the end-to-end platform experience 

  • Raise profile of design team and strategic value of work through clear, concise and accurate communication, presentations of outputs and engagement in org activity 

Expected experience and skills 

  • 7+ years of experience in all aspects of UX/UI design  

  • Extensive experience in designing data visualisations, dashboards and storytelling through data (must be able to demonstrate this with portfolio of work) 

  • Knowledge of standard charts, dashboard best practices and experience with popular charting libraries  

  • Advanced knowledge of user-centred design (UCD), planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, usability and accessibility  

  • Experience collaborating closely with developers, and able to speak their language 

  • Experience designing for SaaS platforms, B2B and/or enterprise products 

  • Demonstrated experience proving designs, hypotheses and recommendations through use of data or validated evidence, and providing commercial rationale for decisions 

  • Advanced competency with common Design software for the creation of artefacts and presentations, proactively seeking new tools and skills 

  • Advanced presentation and facilitation skills, able to present ideas/concepts to stakeholders with clarity and confidence  

  • Excellent written and verbal communication skills, able to clearly articulate concepts, ideas and requirements so they are understood by Technical & Non-Technical teams 

  • Experience leading teams – managing workload, performance and processes (preferred but not essential) 

  • Direct experience working inhouse as part of a corporate transformation initiative (preferred but not essential) 

 We will review your work as part of our recruitment process, please provide your portfolio with your application. 


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 16 days ago

City: London

Work Area: Product

Job Time: Full Time

Requisition ID: R00012052