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Market Research Consultant



Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.

We are looking for a new member for our Consumer Panel (CP) team in the Nordics - reporting to our Commercial Team Lead, CP also based in Copenhagen. The Market Research Consultant is responsible for a number of local, regional and multinational accounts, ensuring that our CP research and insight is accurate and impactful for their businesses.

The Market Research Consultant has an analytic and data-centric mindset, is confident consulting and sparring with clients as well as identifying and engaging new business.

Ideally, the The Market Research Consultant has experience from similar tasks in the past either from an agency or industry side.

The Market Research Consultant will become a trusted partner to our clients and inspiring member of our Nordic GfK team, helping to develop further client relationships across Denmark and Sweden.

We don't expect the Market Research Consultant to know it all the first day. Instead, they will be a team player and keen to understand our clients.

You’re good at:

  • Managing a portfolio of clients – some on your own and some as part of a team

  • Improving sales - new biz development and growth of existing accounts

  • Managing solutions with diverse teams for better research insights (external & internal)

  • Delivering outstanding client consultancy and consultative story telling with relevant insights

  • Identifying client requirements or trends to inform future solution creation

  • Being a team player, working with and supporting other consultants to provide the identified solutions and presentations to clients

You can bring:

  • A competent level of engagement and dynamics, pushing things forward and looking beyond the horizon.

  • A strong sales and client focus and can easily integrate into our Nordic team.

  • An analytical mindset, you can understand and connect diverse information.

  • Excellent skills with Excel and PowerPoint. Experience working with databases is preferred.

  • Ideally 2+ years experience in research, marketing, sales or consulting preferred within the FMCG sector is advantageous.

  • Fluent Danish & professional English language skills

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:

  • Contributory Pension Plan
  • Healthcare plan
  • Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses


    We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

    We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

    Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

    Posted: 38 days ago

    City: København

    Work Area: Client Solutions

    Job Time: Full Time

    Requisition ID: R00018312