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Junior Coding Associate


United Kingdom

Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Summary of Role

The Junior Coding Associate role is collecting and collating specification information on our products in the consumer durables markets tracked by GfK Retail and Technology.

This will involve monitoring product launch cycles from key manufacturers and ensuring new product information is received and passed to pre-coding functions before product launches. You will acquire new product information and resolve queries and issues on new/existing products which are unable to be coded due to lack of information supplied in the retailer data.

Flexibility, prioritisation and strong organisational skills are a must. A good telephone manner and the ability to develop good working relationships with team members are pre-requisites.

Main Responsibilities

  • Take ownership and perform analysis to resolve outstanding coding queries where standard approaches have failed
  • To implement initiatives that will positively improve the quality of the data that we supply to clients
  • To ensure that the success of the initiatives are quantified through metrics published weekly
  • Ensure that all queries are handled efficiently and effectively
  • Develop a good working relationship with team members
  • Create a high level of product knowledge – awareness of changes in the market and new product launches for key manufacturers
  • Understand the data management process and work within it
  • Build a knowledge base for products across manufacturers and retailers to allow the coding functions to code more effectively and to prevent partially coded items
  • Work with other Operational departments regarding improving data quality of existing retailer data
  • Where required contact manufacturers or make retailer store visits to source missing product information
  • Develop knowledge of GfK internal tools

Skills and Experience

  • Highly proficient within Microsoft Office suite of tools; Outlook, Excel, Word
  • Attention to detail is essential
  • A logical thinker with excellent problem solving skills and solutions focused
  • Results driven, ability to work to benchmarks and Key Performance Indicators
  • Excellent organisational and prioritisation skills, with ability to manage complex and conflicting requirements or multiple tasks/projects
  • Flawless communication and interpersonal skills; a high standard of both written and spoken English
  • Adaptable and open to change
  • Team player encouraging relationships across both teams and departments and external clients

Other Responsibilities

Other responsibilities may be allocated by the line manager to ensure the effectiveness of the Group. All employees in GfK are expected to promote the image of the company. This will be done in part, by adopting a professional appearance and maintaining an efficient and effective working environment.

It is expected that employees follow specific deadlines set in respect of company issues relating to professional servicing (internal and external) and objectives. The detail and scope of this job description may be altered to take account of changing our needs.


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 43 days ago

City: London

Work Area: Operations

Job Time: Full Time

Requisition ID: R00017991