Executive, Panel Management (Media Measurement)



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We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Position: Executive, Panel Management

Overview: We're seeking a proactive and independent Panel Management Executive to oversee the seamless interaction with our TV and Digital panel members. This role involves managing a variety of tasks, including scheduling routine maintenance visits for TV meters, troubleshooting meter issues, coordinating new installations, and conducting re-training sessions as needed. Additionally, you'll be responsible for meticulous data checks and reporting, flagging any potential issues such as uncovered viewing, meter malfunctions and others. You’ll also have the opportunity to be involved with managing Digital panel of Singapore.


  • Schedule routine maintenance visits and installations for TV meters
  • Troubleshoot and address issues reported by household members regarding TV meter functionality
  • Conduct re-training sessions for households to ensure compliance with participation guidelines
  • Perform detailed data checks and reporting, highlighting any discrepancies or potential issues
  • Provide weekly report updates on installation counts, pending installations, and any technical or operational challenges faced
  • Handle telephone and email enquiries from panel members
  • Support in managing database of household, individual and technical information


  • Strong communication skills in both spoken Chinese and English, with comfort interacting with household members over the phone. Additional language proficiency i.e. Malay language is a plus
  • Minimum Diploma/Bachelor’s degree in Marketing, business administration or other relevant field or equivalent practical experience
  • Excellent skills in Microsoft Office, particularly Excel
  • Basic knowledge of databases welcomed, how they are managed, and store data, understanding of relational database
  • Exceptional attention to detail and ability to manage multiple tasks effectively
  • Ability to thrive in a fast-paced environment and work collaboratively in a remote team setting
  • A self-starter and able to perform well with minimal supervision
  • Good level of numeracy and logical comprehension.
  • Prior experience in customer service, consumer/digital panel management, market Research fieldwork and analysis is advantageous 

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 25 days ago

City: Kuala Lumpur

Work Area: Operations

Job Time: Full Time

Requisition ID: R00024019