Digital Marketing Manager


United States of America

Job Family

Marketing & Communications

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

About Marketing and Communication at GfK
We are dedicated to building awareness of the GfK brand and communicating its values and strengths to colleagues, clients, the media, and the public around the globe. We leverage a variety of digital platforms, PR, external conferences and GfK client events to create data-driven campaigns that expand GfK's reach and promote our thought leadership to drive business results.      

Position Description
This role within the Americas Regional Marketing team is an exciting opportunity for a digital marketing manager to help drive forward our digital strategy and expertise within our sales and marketing campaigns.

You are an enthusiastic digital native with a strong understanding of B2B marketing who is not afraid to try new digital marketing ideas. You enjoy working with business partners and other marketing team members to develop and execute successful marketing campaigns that support overall business objectives.

Specific Responsibilities include:
•    Develop, execute, and manage regional integrated marketing campaigns 
        across all channels (email following an inbound methodology, online, 
        social media, and industry conferences and events) 
•    Support and execute global product launches and industry initiatives in the 
•    Manage client database with Sales Operations office 
•    Support and manage GfK produced digital events 
•    Develop and execute the Americas region social media strategy, not only to 
        include external campaigns – but provide training and best practice to our 
        commercial staff to build their individual digital footprint 
•    Manage content of regional GfK.com web and landing pages and optimize 
•    Manage, plan and produce the GfK podcast, Thinking Ahead
•    Optimize content (written and visual) for our digital channels (website, 
        interactive content, social networks) 
•    Track and analyze traffic flow and conversion rates across our digital campaigns and website, providing reports to enable real-time adaption, as well as post campaign ROI reports 
•    Identify new trends in digital marketing, evaluate new technologies and 
        ensure the GfK brand is at the forefront of industry developments 
•    Develop, execute and measure digital ad campaigns
•    Work closely with other regional and global marketing team members 
•    Align with key business partners to help deliver compelling digitally 
        focused lead generation and to drive our thought leadership 
•    Work with the Global marketing team to ensure compliance with our 
        corporate guidelines and chosen platforms 
Requirements, Experience and Skill:
•    Proficient user of Social Media platforms including LinkedIn, twitter, 
        Facebook, Instagram, YouTube, etc.
•    Ability to work with Microsoft Office suite (e.g., PowerPoint, Word, Excel) 
•    Web Content Management skills (e.g., Microsoft SharePoint / TYPO3 / 
•    Salesforce/database management 
•    Campaign/Marketing Automation software skills (HubSpot or similar 
•    Digital design skills (e.g., infographics or web design – Use of Adobe 
        creative suite) 
•    Three plus years work experience in B2B marketing on company or agency 
•    Expertise and experience in development and execution of digital 
        marketing campaigns 
•    Excellent communications skills (both in written and spoken form) 
•    Fluent in English (verbal and written); knowledge of Spanish and/or 
        Portuguese a plus
•    This role requires some travel across the region to industry conferences 
•    You should enjoy working in a fast paced and high-profile environment 
•    Passion for Digital and Social Media – you are a “Digital Native”, who loves 
        interacting with digital technology, following the latest digital trends and 
        feels comfortable using social media and other digital channels 

Education & Location
•    Minimum Bachelor’s Degree in Marketing (or related field) 
•    This role is based in our New York City Liberty Street office and allows for a 
        hybrid office/work-from-home schedule 

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 16 days ago

City: New York

Work Area: Marketing & Communication

Job Time: Full Time

Requisition ID: R00011990