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Data Partnership Specialist


United Kingdom

Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.

Purpose of Role

GfK must maintain relevance in ever changing markets. This necessitates the ongoing recruitment of new partners. The retail landscape is always changing and this role is designed to ensure GfK keeps up with the pace of change. 

If live data coverage falls, or new market developments are not captured early in the lifecycle, it can create challenges in future with clients questioning the validity of the service and revenue falling. In addition the business will from time to time will launch new panels or solutions, and these will often require relationships with new partners.

Key Activities

  • Identify and recruit retailers to join the GfK Partnership Programme.

  • Work in conjunction with global retail team to recruit retailers to join the Marketplace panel of sellers, from a defined target list.

  • Generate leads and screen potential participants.

  • Build relationships with prospective retailer partners.

  • Obtain a signed contract.

  • Arrange data supply set up in conjunction with the data-in team.

  • Facilitate technical discussions between retailer and internal departments to ensure smooth setup & delivery of reporting to recruited retailers.

  • Work closely with other members of the Retail team to ensure the information relevant to each recruitment target is accurately presented/delivered.

  • Manage multiple negotiations & set ups simultaneously.

  • Maintain organized and accurate recruitment records in the Recruitment Tracker & Salesforce tools.

  • Present benefits of GfK Insights when recruiting.

  • Strategic approach to supporting recruitment within priority panels.

  • Effective communication with line manager to ensure agreed targets are achieved.

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:

  • Local benefits listed below

  • Interest free season ticket travel loan

  • Discount Gym Membership via ‘Gympass’

  • Eye care scheme

  • Comprehensive Employee Assistance Program

  • Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses



We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 29 days ago

City: London

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00016735