Search for jobs

Country

Job Family

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will

continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you will benefit from our global company with a diverse community of 8000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Seeking a freelancer, Corporate Brand Manager (Contractor) to undertake on a day-rate contract for up to 1 year

Day-rate tbc base on experience

The Corporate Brand Manager (Contractor) will be instrumental in helping to define the next phase of the GfK brand by both building brand equity as well as focusing on creating and executing strategies that positively impact the perception of our brand. The successful post holder will take existing brand vision and update it to better synch with our future vision, raise GfK's masterbrand and develop brand guidelines across a variety of media to enable improved corporate brand identity.

The Corporate Brand Manager (Contractor) is a key strategic role within our Marcomms business reporting directly to the Global Marketing Center of Excellence VP.

Responsibilities:

• Shape and effectively activate GfK’s new brand vision and mission internally & externally

• Develop state-of-art brand guidelines and easy to use templates based on new brand strategy in different fields of applications (e.g. social media, PPT, video, website, etc.) and keep them up-to-date

• Manage brand integrity: and keep all brand related internal platforms up-to-date (incl. image library, DAM tool, etc.)

• Provide Brand training & coaching through regular trainings & info-sessions to ensure coherent and consistent global brand presence

• Day-to-day brand checks/sign-offs conducting regular review sessions of distributed materials across the company to further improve guidelines and their application

• Brand budget management support, e.g. manage all elements of brand budget working closely with the Global Brand VP

• Measure and steer key brand KPIs and brand recognition among multiple audiences/segments, reporting to senior management

• Act as the central brand consultant supporting product launches, new product design, ads, social media and other forms of marketing materials to maintaining a consistent brand image

• Collaborate with a broad set of stakeholders internally including senior leadership team, effectively manage creative agencies and external suppliers

Your skills set:

• Bachelor's in the field of marketing, MSc a plus

• B2B brand management experience 5+ years

• Team player, assertive, you have excellent communication skills and you are very adaptable

• Organization and cross-functional coordination of projects have no secrets for you, including budget management

• Curious, diplomatic and creative, you are a driving force in your team and know how to bring new ideas

• Taking on challenges doesn’t scare you

• You are fluent in English and are comfortable in an international environment and know how to navigate complex matrix organizations

• Experience working in fast pace environment

• Some international travel required

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

#LI-Hybrid

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!