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Communication & Marketing Manager



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Communication & Marketing Manager

You will work on a new pilot project within market research in the Danish FMCG (grocery) market, where GfK will connect consumers (Via loyalty cards or Credit cards) to retailers purchase databases.

Your role in the project will be to strengthen our panel management and support the team with focus on panel recruitment and panel communication. You will be joining our small panel management team in the Nordics within a large market research organisation at GfK. You will have a very wide range of tasks, so no days are the same.

Your main responsibilities will be:

  • Manage communication to our respondents. Writing newsletters, emails, SMS messages etc, and updating/improving our website.
  • Manage recruitment procedures. Finding new ways to recruit respondents to our panels, including finding new ways to communicate with them. Managing contact with external recruitment partners & maintaining our existing recruitment activities.
  • To be part of our panel support team, answering requests & supporting respondents.

Who we are looking for:

  • Is a person who likes to be an added value to the team, and likes to take responsibility of tasks, who is hands-on, and manages tasks, targets, and objectives by him-/herself.
  • Is confident with being in direct contact with consumers by email & phone.
  • Is agile and able to adapt to new ways of working. Learning new methods & tools to solve a wide range of tasks.


  • Work proficiency level in Danish. A plus would be knowledge of Swedish language.
  • Good knowledge in Microsoft Office, especially Microsoft Excel.
  • Acquire knowledge of GfK specific tools like Atlas, aTRACKtive. Specific trainings will be organized for you. Knowledge of panel management tools, databases and analysis tools are a benefit.

Advantages (Not required, but nice to have):

  • Knowledge of website programming (HTML) used for emails and our website.
  • Knowledge of social media usage such as Twitter, Facebook, Instagram, WhatsApp, etc.
  • Knowledge of advertising tools such as Meta Ads, Google Ads, TikTok etc.
  • Knowledge of design tools such as Adobe, Canva, Figma etc. to create visuals for communication.

Additional information about company policy and your role:

GfK´s headquarter is in Nürnberg, Germany, our service sections are spread all over the world.   We are a global organisation.  Official language is English. We take for granted that you can express yourself both in spoken and written language. Getting in touch with colleagues in expert centers in Romania, Germany, Poland, and other European countries does not scare you.

The employment is a Danish contract, with 36 working hours a week.

Our office is in Copenhagen, Ørestad. Easy to travel to by train, also from for example Malmö or Lund, with a very good connection over the bridge.


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 63 days ago

City: København

Work Area: Operations

Job Time: Full Time

Requisition ID: R00012949