Catalog Master Data Expert



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

You will...

• Work highly independently in the area of responsibility to prioritize, structure, and resolve all incoming tasks

•Perform start-to-end Coded Value (list of values) related activities like research, addition, description, translation context selection, communication, and maintenance to all relevant stakeholders

• Perform independent research for design and implement master data enhancements,  new industries creation, CV quality assurance activities, and other product offerings

• Coded value repository cleanup & their normalization

• Perform independent research for optimization and simplification of existing category templates

• Assist in the analysis and design of new industries

• Design and implement Product Description enhancements and localization

• Perform data mapping activities using AMW and MS Excel

• Assist in defining data standards

• Design and implement Cross-sell and Up-sell rules Training of production PGXs (product group experts) on new templates. Moreover, support the Product Import & Brand Mapping team as and when required

• Design and implement Feature Benefit Bullets (FBB) rules; work closely with Content Writing professionals for continuous improvement of end output

• Assist in project management activities • Perform Unit localization rules maintenance

• Act as an expert to help colleagues who can benefit from advice

You have...

• Ability to critically evaluate the status quo and propose creative solutions

• Ability to manage workstreams within a project outside of the normal daily business

• Stays up to date with the latest thinking in their area

• Ability to take responsibility for new/complex tasks and independently structure the work

• Excellent ability to explain processes and tools to other colleagues

• MS Office proficiency - (Advanced knowledge in MS Office in general and MS Excel in particular)

• Advanced knowledge in CMS category structure & data specs.

• Knowledge of top Marketplaces’ taxonomies

• Advanced knowledge of international classification standards

• Client-centric to provide the right solution to customer requests

• Bachelors degree

• Spends time on the right priorities.

Prior Experience Needed:

• At least two years of GfK Etilize Experience as a Senior Catalog Master Data Specialist

• or 4 years as a Product Group Expert

• or 4 years as Senior Brand Management Specialist Catalog/ Senior Catalog Import Specialist

• OR Similar domain experience from outside of GfK Etilize


  • Exciting work environment that brings people together
  • Use of the latest digital technologies
  • Initial and ongoing trainings to support your development
  • Opportunities for personal and professional growth
  • Pick & drop at near spots at subsidized rates
  • Annual leaves after employment confirmation.
  • Health insurance after employment confirmation
  • Life Insurance.
  • Provident Fund after employment confirmation.
  • OPD after employment confirmation.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 52 days ago

City: Karachi

Work Area: Operations

Job Time: Full Time

Requisition ID: R00023655