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Account Manager



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Purpose of the Role


  • Direct the strategic planning for client renewal and retention strategies for the account management function in specified geographic area
  • Own client relationship based on “one commercial face to client” for A Accounts; sell all solutions in portfolio.
  • Is responsible for account and business management of a portfolio of clients and projects
  • Is responsible for revenue generation/maintenance, overall client satisfaction, relationship management, and delivering exceptional insight and consulting
  • Works in partnership with clients and their teams to identify client issues, expectations and requirements and balance them against budget, time and delivery constraints

Key Activities


  • Develop and execute account strategies to achieve revenue targets and service goals for the largest and most complex accounts in the organization.
  • Provide leadership and direction to the account management function and its staff across a region or in the assigned territory.
  • Involved in pricing strategies, contract negotiations, and possibly supply chain management strategy.
  • Identify and manage interactions with assigned group of existing customers to identify cross/up and repeat sales opportunities.
  • Resolve problems and ensure customers receive high quality customer service.
  • Work with internal and external business partners to ensure that account expectations are met.
  • Build, maintain, and strengthen relationships with strategic customers to maximize the organization’s business interests.
  • Dedicated key account management includes wider regional responsibility. Proactive managing account to ensure GfK standards are consistently met
  • Support the wider regional targets through strategic target setting, sales management and revenue achievement
  • Identify account needs (new and existing) to generate interest and leads for GfK portfolio (incl. up-sell and cross-sell)
  • Fosters client growth with new business development and project management of more than one industry
  • Secure and tap white spots and external sales to generate revenues and support exceptional insight and consulting
  • Developing a Network of Key Contacts within the Industry through active attendance and contribution to leading events. Acquiring new clients within respective business area.
  • Configure off-the-shelf/ branded solutions and lead design process for complex/ bespoke solutions
  • Define prices/ discounts based on pre-defined corridors and rate cards
  • Develop proposal strategy and create proposal document using proposal library as applicable


  • Strategy Implementation: Ensure key messages of Global, Regional and Panel strategy are interpreted, understood and implemented across the respective panel.
  • Panel Forecasting: Manages, forecasts and achieves the revenue budget for the Panel in the Morocc
  • New Clients: Ensure all potential clients are identified, approached and developed to maximize revenue potential of panel.
  • Contracts: Handles contract development and negotiation to successful resolution, meeting with GfK standards
  • Lead Development: Is responsible for client management activities including identifying opportunities to broaden GfK’s penetration into the client’s business and enhancing client satisfaction for long term relationships.
  • Retention: Through commercial excellence achieves GfK Global Retention targets for a set list of clients

Key Interfaces


  • GfK colleagues within the country
  • Cluster Leads
  • Regional Managers and Directors RAM / GKAM
  • Clients / retailers within the country Regional Managers and Directors RAM / GKAM

Skills required


  • Agile mindset
  • Customer focus
  • Entrepreneurial spirit
  • Sales DNA
  • Advanced in MS Office
  • Expert knowledge of GfK Systems and standard terms
  • Basic knowledge in statistics
  • Expert level in English
  • Expert in analysis and presentation skills (creation and presentation)
  • Expert in Fact Based Consultancy / Story Telling / Negotiation & Influencing
  • Experience in Retail Audit Methodology and on universe and sample will be an advantage
  • Expert Management skills

Typical Education and Work Experience required


  • Bachelor’s / Master’s degree in business, (social) sciences, or equivalent experience
  • Typically at a minimum 5+years of work experience in market research industry, thereof 3 + years’ experience in an account management role
  • Profound work experience and established network in multiple industries

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 88 days ago

City: Casablanca

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00018619