United States of America
For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.
Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!
A Research Director is responsible for program management, creating engaging deliverables tailored to the client, building client relationships, and consulting with clients on key business issues focusing on advertising effectiveness. This individual should have a passion for advertising and the automotive industry, insight generation, and a strong client service orientation. Presentation Skills:
Ability to present and interact with all levels of client employees, from research associates to executive level
Once feasible, travel about 4 times a year within North America
Travel should be a requirement
High proficiency with MS Excel and PowerPoint. SPSS or RStudio experience with large data sets preferred
High comfort level working with complex and large data sets
High attention to detail
Experience creating presentations in a storytelling format with complex data that is easy to understand and actionable. Highly proficient at writing summary and recommendations for c-suite audience.
Analytical prowess including sig testing, correlations, and regressions
Familiarity with mTab preferred
Work in an organized and proactive manner so that client always knows what to expect and when.
Experience collaborating with others
Willingness to ask questions and initiate/contribute to dialogue
Ability to integrate various data streams to create impactful and actional stories
Ability to prioritize workload and client deliverables
Knowledge of Auto industry preferred, especially around marketing, advertising, and/or brand strategy
Knowledge and application of Purchase Funnel preferred
Ideally, you will bring the following:
7+ years of experience in the market research, automotive, or advertising industry or in a role responsible for client interactions, analyzing advertising data, and writing reports with strategic recommendations.
Education: Bachelor’s Degree required; Master’s degree preferred
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!