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  • Media measurement 2 min
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    A permanent state of flux: Media, advertising and COVID-19

    In September 2020, we brought together nine experts from the fields of media,..

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  • Marketing Effectiveness 2 min
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    5 tips to optimize your advertising ROI

    If you know the viewing habits of your consumers, you can achieve higher ROI through..

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  • Marketing Effectiveness 2 min
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    There's a new approach to tracking brand performance

    Brand performance tracking is taking a more tangible direction with the focus on how..

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  • Marketing Effectiveness 2 min
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    5 reasons why a Marketing Mix Model is relevant today

    If you know the future impact of your marketing mix, you can have greater impact using..

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  • Brand Insights 2 min
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    5 tips to measure brand performance in the new abnormal

    As businesses continue to grapple with the coronavirus crisis, brands and marketers..

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  • Consumer Insights 3 min
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    Inside the purchase decision: Why do lost shoppers end up choosing your competitor?

    Demystify your lost shoppers by understanding who they are, why they chose another..

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  • Trends and forecasting 4 min
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    Winning in times of disruption: Leadership during crisis

    Think back to just before the crisis. Economists were already talking about a..

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  • Marketing Effectiveness 3 min
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    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

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  • Marketing Effectiveness 2 min
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    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

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  • Marketing Effectiveness 2 min
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    Rethinking marketing KPIs in the new abnormal

    As we gear up to enter the last quarter of this year, more businesses are reopening..

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  • Media measurement 3 min
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    Hybrid media measurement influenced by COVID-19

    “If we want things to stay as they are, things will have to change” -Giuseppe di..

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  • Consumer Goods 2 min
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    Leaning into activism: Brand purpose in a time of crisis

    The cultural earthquake that is 2020 has transformed the landscape of brand..

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  • Consumer Trends 5 min
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    How COVID-19 helped us think remote-first for distributed teams

    The rise in distributed teams should be triggering a remote-first approach in how..

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  • Technology 4 min
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    How to position your brand for success during COVID-19

    Unprecedented times call for changes in how businesses operate. With the pandemic..

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  • Distribution and supply chain management 2 min
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    5 ways to get your channel strategy ready for The New Normal

    The coronavirus crisis has altered supply chains beyond recognition. And as we embark..

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  • Technology 3 min
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    The new GfK website and what it means for our brand

    The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

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  • Point of sales tracking 2 min
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    How brand share volatility is affected by COVID-19

    Strong brands are the lifeblood to generate aspirational demand and to foster trust..

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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • Travel and hospitality 6 min
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    How city planners can influence urban mobility post-lockdown

    This is the third blog in our series about changes in urban mobility due to altered..

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  • Travel and hospitality 7 min
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    4 futures for urban mobility post-lockdown

    This is a follow-up of our previous blog on how urban mobility behavior has changed..

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  • Consumer panels 2 min
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    How to keep shoppers in FMCG loyalty card programs in Europe

    Love them or hate them, you can’t ignore loyalty cards, but just how widespread is..

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  • Travel and hospitality 3 min
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    Urban mobility after lockdown: Travel behavior post-coronavirus

    In this series of blogs, we have teamed up with MOTIONTAG and leading industry experts..

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  • Trends and forecasting 3 min
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    Report: Impact of COVID-19 on consumer behavior

    Not to make light of a very serious situation, but I got an email the other day from..

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  • Media measurement 2 min
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    The power of cross-platform video advertising

    Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..

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  • Retail 4 min
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    When reality hits: COVID-19 impact on retail

    Last week, we discussed the impact of COVID-19 on the tech market and it was tempting..

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  • Point of sales tracking 3 min
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    Coronavirus impact on the tech market

    The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

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  • Retail 3 min
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    Peak season sales 2019: Retail lessons learned

    It’s not a surprise – for many retailers, their Christmas season performance is the..

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  • Automotive 3 min
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    Smart car technology and the generational divide

    With every passing year, smart car technology becomes more of a deal-breaker with..

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  • Trends and forecasting 3 min
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    What does the future of Millennials look like?

    As the oldest members of this oft-discussed group prepare to turn 40, the future of..

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  • Retail 2 min
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    4 facts you can't ignore about Black Friday

    Seasonal promotions are one of the core reasons consumers make a purchase. The..

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  • Media and entertainment 3 min
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    How can local TV brands prepare for the new competitive video landscape in 2020?

    Digital devices offer new ways for audiences to engage with content. Latin Americans..

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  • Retail 3 min
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    The importance of localizing your global e-commerce strategy

    One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..

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  • Advertising 2 min
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    Ad-testing gets smarter for the multi-platform world

    For advertisers, the changing media landscape means there are more ways to reach..

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  • Technology 3 min
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    Strong gaming ecosystem meets the cloud

    With an estimated value turnover of 140 billion USD in 2019 and projected robust..

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  • Retail 2 min
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    5 mistakes eCommerce sellers make & how to get it right

    Every eCommerce seller knows that when it comes to selling products online, content..

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  • Technology 3 min
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    Secret to the consumer purchase journey & how to win in the online jungle

    This blog is part of a webinar on the consumer purchase journey called The secret to..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Trends and forecasting 2 min
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    Is your market segmentation lonely? 5 ways to know

    At their best, market segmentations can serve as blueprints for brand strategy,..

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  • Point of sales tracking 2 min
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    6 reasons why your sales management needs weekly POS data

    Today, sales management is increasingly driven by promotions, product launches and..

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  • Trends and forecasting 4 min
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    A growing demand for ethical innovation in technology

    The reckoning of the importance of ethics in tech and the need for new approaches to..

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  • Trends and forecasting 4 min
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    Retail trends and technologies – pt. 2

    In our previous blog on retail trends & technologies, we discussed how retailers can..

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  • Technology 3 min
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    How do Indian TV consumers make their final purchase?

    Brands want to know where, how, and why consumers make final purchase on products, so..

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  • Consumer Goods 2 min
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    The TV consumer journey in India

    My previous post looked at the purchase triggers in India’s television sector as an..

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  • Technology 4 min
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    Retail trends and technologies - pt. I

    We have been hearing about digitization and the impact it might have on value chain..

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  • Consumer Goods 3 min
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    What triggers the consumer journey in India?

    What is POS?

    Point of Sales (POS) data tells you what consumers buy as well as when..

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  • Consumer Goods 2 min
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    How Key Account Data helps you win at MediaSaturn

    Key Account Data enhances POS reporting

    We recently announced a partnership with the..

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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Technology 3 min
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    CES 2019:  A Tipping Point for the Consumer-Technology Relationship?

    You just could not miss it at CES 2019. As the monorail snaked its way north towards..

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  • Technology 3 min
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    Gaming as an ecosystem: in search of superior (gaming) experiences

    Gaming PCs continue to be one of the positive drivers of growth on a PC market which..

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  • Consumer Goods 1 min
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    Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey

    Understand the four key phases of the journey: purchase trigger, search, moment of..

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  • Consumer Goods 3 min
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    Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey

    ‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

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  • Consumer Goods 3 min
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    Go Beyond Point of Sale Data: Understand the Moment of Purchase

    Truly understand the every factor that influences consumers’ final decision at the..

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  • Consumer Goods 2 min
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    Beyond Point of Sale Data: Search and evaluation in the consumer journey

    Getting insight into which touchpoints drive the best ROI for your brand

    To maximize..

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  • Online pricing intelligence 3 min
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    Consumer confidence – does it impact pricing of products?

    When consumers feel more confident about their own financial situation and about the..

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  • Consumer Goods 3 min
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    Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

    Key insight: UK consumers replace tech products long before they’re broken or obsolete

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  • Retail 2 min
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    Back-To-School - revenue growth, despite delayed sales

    Back-to-school’ has shown growth, due to price increases and despite a drop in larger..

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  • Media measurement 4 min
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    The future of media currencies one year on

    Last year we consulted various stakeholders across the media industry on what the..

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  • Media measurement 2 min
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    Mobile video driving increase in online use in Mexico

    Mexicans are now spending a lot more time online with their mobile devices. Latest..

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  • Automotive 4 min
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    Driving Gen Z

    Turn back the clock a handful of years and you’ll find automotive strategists bearish..

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  • Technology 1 min
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    Developing economies: impactful, fluctuating and maturing

    While to have a strong presence in the developed markets is very important to any..

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  • Technology 1 min
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    Ongoing disruption: the growing dominance of online retail

    Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..

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  • smartphone 1 min
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    Only the best will do: the growing appetite for premium features

    With increasing wealth around the globe and a growing target group which is enabled to..

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  • Technology 1 min
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    Performance matters: discerning consumers favour high-end features

    With customers becoming increasingly conscious about the performance of their devices,..

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  • Technology 2 min
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    Always within reach: being connected is the new norm

    Being connected is the norm not only for consumers but in the meantime for devices as..

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  • Trends and forecasting 2 min
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    What drives price movements of tech devices?

    It is a common assumption among consumers that the retail price of flagship tech..

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  • Marketing Effectiveness 3 min
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    The winning formula for advertising around big sports events

    We ran different ad tests during the World Cup, including using biometric testing on..

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  • Advertising 1 min
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    Why are big advertisers still getting this wrong?

    We ran a test recently on some ads that were airing in the UK during the World Cup,..

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  • Point of sales tracking 3 min
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    Ready for the next Black Friday? Never before seen sales peaks in Latin America

    Promotional events change traditional seasonality and strongly concentrate sales

    ..

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  • Technology 2 min
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    3 key requirements for an optimal online pricing tool

    The secret to choosing an online pricing tool that delivers real value

    We are..

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  • Travel and hospitality 2 min
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    Key insights within travel: Three current themes for exploration

    With summer fast approaching – yes, it officially started on June 21st – Americans..

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  • Technology 2 min
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    How to win the world cup with price and promotions

    A major sporting event offers a fantastic opportunity for manufacturers and retailers..

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  • Retail 2 min
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    Redefining forecasting

    The rapid evolution of technology combined with fast-changing consumer behavior means..

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  • Trends and forecasting 3 min
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    In the fourth industrial revolution, customers remain king. What about workers?

    There is no doubt we are in the midst of a fourth industrial revolution – one in which..

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  • Media measurement 2 min
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    UK digital radio hits listening milestone: Time to turn off analogue FM or not?

    UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018..

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  • Trends and forecasting 4 min
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    Gamers often run counter to stereotypes: Here’s what you need to know about them

    “That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..

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  • Media measurement 2 min
    read
    Smartphone shopping in Indonesia

    Smartphone shopping in Indonesia

    Indonesia is a growing market, which offers huge..

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  • Trends and forecasting 3 min
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    Tapping into people’s need to take a break

    I had two friends who posted on Facebook recently within hours of each other. One had..

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  • Trends and forecasting 4 min
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    A generation without a name, but not without a voice

    In recent weeks, teens and even tweens have grabbed the nation’s attention with their..

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  • Consumer Life 2 min
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    In a fast-moving marketplace, trusted opinions matter more than ever

    We all know them: people who we instinctively feel we can turn to for advice on a..

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  • Consumer Life 2 min
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    The case for micro-generations: An Xennial takes on Gen X

    I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the..

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  • Media measurement 4 min
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    How will blockchain play a part in the future of media currencies?

    As the old saying goes: making predictions is always difficult, especially about the..

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  • Consumer Life 2 min
    read
    Disrupting sports broadcasting: Hidden opportunities for sports streamers

    Winter has come for American sports fans in the best possible way, as this Sunday’s..

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  • Point of sales tracking 2 min
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    What the tech is going on? The latest global trends and what to look out for in 2018

    We’re underway with 2018 and if you’re at all interested in tech, you’ve probably..

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  • Media measurement 3 min
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    Why is cross-media so important?

    Why do we need to track consumers across all channels and devices? Why can’t we just..

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  • Consumer Life 3 min
    read
    Xennials: An untapped opportunity for marketers

    Much has been written about US generations for, well, generations. Starting with the..

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  • Point of sales tracking 3 min
    read
    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex..

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  • Technology 2 min
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    Which “things” will become a reality in 2018?

    As we slowly close the door on 2017, two things are quite clear in the marketplace:

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  • Consumer Life 2 min
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    What’s really holding back in-store mobile payments?

    “Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly..

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  • Consumer Goods 2 min
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    Turning omnishopping to omnibuying – the Amazon way

    Earlier this year, Amazon shook up the retail world with its acquisition of Whole..

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  • Consumer Goods 1 min
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    Integrated kitchens: A healthy market with attractive opportunities

    The future of the kitchen is bright, with integrated kitchens and connected built-in..

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  • Consumer Life 2 min
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    What does living "the good life" really mean? Hear it from consumers

    When we think about “living the dream” or “living the good life”, we usually think..

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  • Trends and forecasting 3 min
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    What’s in store for the holidays?

    It’s again the time of the year when retailers are eager for the attention and wallet..

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  • Media measurement 2 min
    read
    Re-evaluate, optimize, innovate: Rethinking ROI for your media mix

    Over the last 10 years, the media landscape has been hit by a full-blown digital..

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  • Media measurement 2 min
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    Welcome to the wild-west: Is this the future of media measurement?

    The future of media measurement is a very hot topic right now. So, in association with..

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  • Consumer Goods 2 min
    read
    Beware the star player: Why category management is the ultimate team game

    Category management is the ultimate team sport. Smart retailers, just like good..

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  • Media measurement 3 min
    read
    In a crossmedia world, why are we still measuring audiences in silos?

    Think about the consumer! Now picture her or him. You see a woman or man with a..

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  • Consumer Goods 2 min
    read
    Enticing shoppers to buy: Time to communicate the benefits to shoppers

    In a recent study, 62% of shoppers in a mature, low involvement category interacted..

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  • Consumer Goods 2 min
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    Top factors for consumers in deciding what to eat or drink

    Low-sugar and GMO-free are top factors when deciding what to eat or drink, according..

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  • Consumer Goods 2 min
    read
    Online vs. offline: Where should grocery brands invest?

    We get more and more signals that grocery brands are shifting marketing spends to..

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  • Trends and forecasting 2 min
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    Helping British consumers search for solace: Key trends for the year ahead

    As we look towards 2018, the one thing we can be certain about the year ahead is that..

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  • Consumer Goods 2 min
    read
    Category regeneration: Most retailers and manufacturers aren’t asking the right questions. Are you?

    Traditionally, product categories don’t get any attention unless it’s absolutely..

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  • Consumer Life 2 min
    read
    The home is (still) where it’s at

    Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..

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  • Technology 3 min
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    Differentiated customer experience is key to success in marketing to Hyperconnected Consumers

    Digital disruption has changed the way of human life. In the last year, India has gone..

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  • Technology 2 min
    read
    How do people around the world maintain their physical health?
  • Retail 2 min
    read
    Is outsourcing product content key to online holiday success?

    With a busy Holiday season approaching there are high expectations for sales growth...

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  • Technology 3 min
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    How to attract the maximum share of Black Friday shoppers

    With Black Friday less than two months away, practically every retailer out there will..

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  • Trends and forecasting 2 min
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    What impact is renewal transparency having on the British motor insurance market?

    If you have renewed your motor insurance recently you may have noticed that the price..

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  • 2 min
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    How to measure disruptive innovation and why traditional surveys alone don't work

    It’s a funny thing about disruption – it tends to shake things up. So how do you..

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  • Consumer Life 2 min
    read
    Consumers are stressed, but confident: Surprising results from our Mood of the World 2017 study

    “I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every..

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  • TV 3 min
    read
    A rising SVOD tide may not raise subscription prices

    With the number of subscription video on demand (SVOD) services growing, and existing..

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  • Retail 2 min
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    Game of consumers: Why brands should tap into our childhood passions

    One of my strongest childhood memories is the thrill of collecting World Cup soccer..

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  • Retail 3 min
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    Ecommerce: What’s the secret to attracting consumers to online retail sites?

    With an overwhelming amount of content, intense competition and multiple channels, we..

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  • Trends and forecasting 2 min
    read
    #Decade: What ten years of hashtags tells us about consumers today

    On August 23, the hashtag turned 10 years old.  Before achieving internet fame, it was..

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  • Mobile 2 min
    read
    Smarter living with 5G, but what about the data?

    For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..

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  • Media measurement 3 min
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    Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

    The rules of engagement have modernized. There is no question that – for a while now..

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  • 3 min
    read
    How market research is staying relevant in the digital ecosystem

    Leading our Customer and Audience Activation unit, Niko Waesche sat down with Eyeota..

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  • POS Tracking 3 min
    read
    Taking an insights-driven approach to marketing smartphones

    It has been a full decade since the launch of the first iPhone, and it's easy to..

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  • Online pricing intelligence 1 min
    read
    The first three steps to getting your online pricing decisions right

    With saving money the number one reason that consumers shop online, retailers need to..

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  • Technology 2 min
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    Digital disruption: Will Hyper-Connected Consumers revolutionize the rural market trends in India?

    Today we are living in a digitally connected world ruled by the millennials,..

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  • Media measurement 2 min
    read
    A new wrinkle in over-the-top TV services: vMVPDs not so virtual anymore

    In the ever-changing world of delivering video to TVs and homes, real bellwether..

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  • Consumer Goods 2 min
    read
    4 things your brand is missing out on without an online store finder

    According to a 2017 study on ecommerce trends, 61% of shoppers are more likely to..

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  • Consumer panels 2 min
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    Curating an answer to deeper consumer understanding through data

    This post was co-authored by Natasha Stevens and Michelle Morgan

    Read more
  • Mobile 3 min
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    How is the smartphone transforming brick and mortar retail?

    When we think about how smartphones have changed the retail landscape, it often..

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  • Point of sales tracking 2 min
    read
    Retail Trend Monitor 2017: Technology will make the difference in retail

    Changes in the retail landscape, driven in part by the mobile revolution and resulting..

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  • 2 min
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    3 things to stop doing if you want to grow your brand

    Brands are wild and unpredictable, like animals.  If you want to study them, you need..

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  • Technology 3 min
    read
    Advertising budget: How should you invest yours?

    With many ways to get your brand’s message to consumers, a common question for..

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  • Mobile 3 min
    read
    Discovering the era of Hyper-Connected Consumers in India

    The lifestyles of people are changing enormously due to digitalization, and businesses..

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  • 2 min
    read
    Trade iteration for innovation and break the mold of your brand

    There must be a reason why the same Broadway shows get revived, again and again. Why..

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  • Media measurement 2 min
    read
    How Cord Nevers and Cord Cutters compare in their TV viewing preferences

    The rise in streaming television viewing in the US continues apace with the frequent..

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  • Media measurement 1 min
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    Why a 360° crossmedia view is vital to bridging the gap between content and consumers

    Connected Consumers face an avalanche of communications on a daily basis. Advances in..

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  • Media measurement 2 min
    read
    Does mobile engagement ring true? The need for a total media perspective

    I always like people-watching on my morning commute on the train. Not in a weird way..

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  • Consumer Goods 3 min
    read
    How brands can appeal to pet parents

    With several family members on the move this spring, my husband and I found ourselves..

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  • Consumer Goods 3 min
    read
    5 takeaways from our consumer study on Amazon’s acquisition of Whole Foods

    *This blog post was co-authored by Wendy Wallner and Stephanie Scalice

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  • Technology 2 min
    read
    The devil wears smartwatches: Why fashion brands are sizing up the wearables market

    It’s safe to say that many of the first smartwatch devices to hit the market were seen..

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  • Consumer Goods 2 min
    read
    Strong momentum for built-in major domestic appliances: An opportunity for brands

    Built-in major domestic appliances (MDAs) like built-in hobs, cookers/stoves, dish..

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  • Consumer Goods 3 min
    read
    Conquering the Connected Shopper and their multiple paths to purchase

    Conquering today’s connected shopper is a battle. Consumers’ expectations of..

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  • Consumer Goods 3 min
    read
    Introducing the iBrains: Understand how to reach tomorrow’s shoppers

    By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen..

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  • Consumer Life 3 min
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    Why travel brands shouldn’t forget about the role of the store

    You may be forgiven for thinking that high street travel agencies are a bit of an..

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  • Technology 2 min
    read
    Measuring technology addiction around the globe

    Do you struggle to unplug from technology? Well you’re not alone, according to the ..

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  • Consumer Goods 1 min
    read
    Dads are shopping more and brands are important anchors

    Dads are changing.  As more mothers have entered the workforce and become empowered..

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  • Consumer Goods 2 min
    read
    3 main challenges for converting browsers into buyers

    Imagine a potential customer is browsing in your store or on your website. They linger..

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  • Technology 3 min
    read
    3 things Connected Consumers want from their smart home

    Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The..

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  • Consumer Goods 2 min
    read
    Optimize your retail environment: How to fill up shopping baskets and maximize sales

    To truly conquer the connected shopper, you need to encourage your customers to buy as..

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  • Consumer Life 3 min
    read
    Get them out to the ball game: How brands can leverage the power of sports fans

    As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..

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  • Technology 3 min
    read
    Improving customer loyalty and retail experience through mobile payments

    Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s..

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  • Consumer Goods 2 min
    read
    Fine-tune and optimize your cross-channel pricing for better brand positioning

    Today’s Connected Consumers are increasingly price sensitive. According to our..

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  • Retail 2 min
    read
    3 easy ways to increase ecommerce sales through online product content

    U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported..

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  • Online pricing intelligence 2 min
    read
    Managing price erosion in the omnichannel shopping environment

    While eroding prices of technical consumer goods may excite the increasingly savvy and..

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  • Consumer Goods 1 min
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    It starts with experience: How brands and consumers can become friends for life

    Every brand wants to broaden its client base, but to achieve this is one of the..

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  • Media measurement 3 min
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    With whom, what and how are you “connected” when you watch TV? Gone are the days that..

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    This is based on a byline article published May 15 by Internet Retailer.

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    Being a 23 year old male, less than two years removed from undergrad, I’m still..

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    Step this way to find out if you’re getting your fair share of manufacturer investment

    As a retailer, you are to manufacturers what Ginger Rogers was to Fred Astaire: a..

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    Consumer attitudes around materialism present opportunities for brands

    According to the results just released from our online international survey, three out..

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    As a manufacturer, you’ll know that the launch phase of a new product is absolutely..

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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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    Nothing is more central to society, or more relevant to the fates of so many brands,..

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  • Consumer Life 3 min
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    ‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

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  • Consumer Life 2 min
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    Globally, concern for the environment is rising – and this has implications for brands

    Breaking news -- people like clean air and water!

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  • Technology 2 min
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    The smart home finds its voice

    Voice-controlled technology has long excited the minds of sci-fi buffs and..

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  • Media and entertainment 3 min
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    Valuing experiences over ‘stuff’: How consumers are shaping retail and media

    Whether we are talking shopping, viewing content, traveling or just casually..

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  • Consumer Goods 3 min
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    Will online become the channel of choice for technical consumer goods?

    Internet sales have grown remarkably in recent years in Europe. In the technical..

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  • Travel and hospitality 2 min
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    Relaxing vs. adventure: Breaking down vacation preferences around the world

    When it comes to taking a vacation, more than half of people (59%) surveyed..

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  • Media measurement 2 min
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    Netflix now offers downloadable content to watch offline. So what?

    Netflix was the last to join the likes of Amazon Prime and catch-up services in..

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  • Consumer Life 3 min
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    Digital home assistants: Are marketers listening closely?

    Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

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  • 3 min
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    Thumbs up or down: Can emojis help make surveys smartphone friendly?

    This article was co-authored by Frances Barlas, Ph.D. and Randall Thomas.

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  • Consumer Life 3 min
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    Retail today and tomorrow: Innovating in the age of disruption

    Today’s changing retail environment is proving to be a major test of marketers’..

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  • Consumer Goods 3 min
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    From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

    As a marketer of durable goods, your likely mission is to build brand image, optimize..

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  • Fashion and lifestyle 2 min
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    Sustainability and ethics: How to keep up with the fashion industry

    “Fashion is not necessarily about labels. It’s not about brands. It’s about something..

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  • Technology 3 min
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    Why these 5 tech trends have game-changing potential for brands

    Connected Consumers live in a constantly evolving world, where emerging new technology..

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  • Consumer Goods 2 min
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    3 things brands need to know about marketing to today’s dads

    My wife and I recently binge-watched “This is Us.”  As a father of two, I was attuned..

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  • Media and entertainment 1 min
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    Majority of international online population regularly reads books

    Over half of the international online population (59%) reads from a book “at least..

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  • Consumer Life 2 min
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    How to leverage consumers’ current travel sentiments

    Currently, there is indeed a heightened consumer awareness around travel, notably with..

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  • Technology 3 min
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    Why consumer behavior and digital convergence matter for electronics manufacturers

    Since the mid-nineties, digitalization has ensured a regular boom in the tech..

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  • Automotive 1 min
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    Vehicle features and the importance of having the latest driver technology

    While safety, reliability, fuel economy and low running costs top the list of what..

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  • Mobile 1 min
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    Mobile technology and the balancing act of global and local marketing

    The expansion of the digital world through mobile technology has leveled today’s..

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  • Media measurement 3 min
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    ‘The Grand Tour’ drives into pole position for Amazon

    The Grand Tour – Amazon’s biggest visual production to date - was released on 18..

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  • Technology 1 min
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    Are consumers willing to exchange personal data for rewards?

    Over a quarter of internet users (27 percent) across 17 countries strongly agree* that..

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  • Media measurement 3 min
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    Square eyes: Are kids in the UK watching too much video?

    Did you watch the most recent episode of Homeland last night? Maybe you caught up on..

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  • Artificial intelligence 1 min
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    Get to know me: The emotional appeal of technology showcased at CES 2017

    Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show.  What is..

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  • Technology 2 min
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    The future of FinTech goes far beyond mobile wallets

    I must admit that I find the term “mobile wallet” a little silly. After all, wallets..

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  • Media measurement 3 min
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    Queen Elizabeth II – The jewel in the Netflix Crown?

    Released in its entirety on November 4, 2016 and reported to have cost around £100m to..

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  • Technology 2 min
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    2016: A technology-driven marketplace of Connected Consumers

    2016 was another banner year for Connected Consumers, who saw a number of new..

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  • Point of sales tracking 2 min
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    A new retail battleground: Pricing and the rise of smart shopping

    With more than a third (38%) of consumers globally concerned about having enough money..

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  • 3 min
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    A look back at the results from our 2016 global studies

    Did you know that, each month, we publish country-by-country findings on a new topic..

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  • Media measurement 3 min
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    Millennials: Are ‘digital natives’ more engaged with e-commerce?

    In a world increasingly active online, more and more questions arise to define the..

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  • Consumer Goods 2 min
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    Forecasting the 2017 market for Major Domestic Appliances

    Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...

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  • Media measurement 2 min
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    Stranger Things happen – Netflix original programs continue to hit the spot

    When Netflix released Stranger Things mid-way through July 2016, few people would have..

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  • Technology 2 min
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    The old and new of holiday shopping trends

    With the election season now behind us, Americans can now set their sights onto a new..

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  • Consumer Life 2 min
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    What now? The consumer mood – it may not be what you think

    Cisco Systems has recently been running an ad of Ewan McGregor marveling over the..

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  • Consumer Goods 2 min
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    Delivering on the promise of quick and easy meals

    I don’t cook much in the summer, so this is the time of year when I start spending..

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  • Media and entertainment 3 min
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    Maximizing crossmedia use: Why sociodemographic targeting still matters – Gen Z vs. Millennials

    Media consumption behavior has become increasingly fragmented across channels and..

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  • Technology 2 min
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    How retailers can build brand loyalty through mobile apps

    As mobile technology has increasingly become an everyday part of Connected Consumers’..

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  • Media measurement 1 min
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    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive..

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  • Media measurement 1 min
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    Automotive sales: A long and winding road

    When a consumer drives a new car off the forecourt it marks the beginning of one..

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  • Media and entertainment 2 min
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    Reporting back from Facebook’s Global Partner Summit

    As one of Facebook’s measurement partners, recently announced at its 2016 Global..

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