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  • Marketing Effectiveness 3 min
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    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

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  • Marketing Effectiveness 2 min
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    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

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  • Marketing Effectiveness 2 min
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    Rethinking marketing KPIs in the new abnormal

    As we gear up to enter the last quarter of this year, more businesses are reopening..

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  • Media measurement 3 min
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    Hybrid media measurement influenced by COVID-19

    “If we want things to stay as they are, things will have to change” -Giuseppe di..

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  • Consumer Goods 2 min
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    Leaning into activism: Brand purpose in a time of crisis

    The cultural earthquake that is 2020 has transformed the landscape of brand..

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  • Consumer Trends 5 min
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    How COVID-19 helped us think remote-first for distributed teams

    The rise in distributed teams should be triggering a remote-first approach in how..

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  • Technology 4 min
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    How to position your brand for success during COVID-19

    Unprecedented times call for changes in how businesses operate. With the pandemic..

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  • Distribution and supply chain management 2 min
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    5 ways to get your channel strategy ready for The New Normal

    The coronavirus crisis has altered supply chains beyond recognition. And as we embark..

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  • Technology 3 min
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    The new GfK website and what it means for our brand

    The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

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