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  • Marketing Effectiveness 2 min
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    5 reasons why a Marketing Mix Model is relevant today

    If you know the future impact of your marketing mix, you can have greater impact using..

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  • Brand Insights 2 min
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    5 tips to measure brand performance in the new abnormal

    As businesses continue to grapple with the coronavirus crisis, brands and marketers..

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  • Consumer Insights 3 min
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    Inside the purchase decision: Why do lost shoppers end up choosing your competitor?

    Demystify your lost shoppers by understanding who they are, why they chose another..

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  • Trends and forecasting 4 min
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    Winning in times of disruption: Leadership during crisis

    Think back to just before the crisis. Economists were already talking about a..

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  • Marketing Effectiveness 3 min
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    Finding the thin line between overspend and underspend on a channel

    Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..

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  • Marketing Effectiveness 2 min
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    Rebuilding brands in the new abnormal

    For years, consumers have been choosing brands for a range of reasons such as..

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  • Marketing Effectiveness 2 min
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    Rethinking marketing KPIs in the new abnormal

    As we gear up to enter the last quarter of this year, more businesses are reopening..

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  • Media measurement 3 min
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    Hybrid media measurement influenced by COVID-19

    “If we want things to stay as they are, things will have to change” -Giuseppe di..

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  • Consumer Goods 2 min
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    Leaning into activism: Brand purpose in a time of crisis

    The cultural earthquake that is 2020 has transformed the landscape of brand..

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