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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • POS Tracking 3 min
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    Taking an insights-driven approach to marketing smartphones

    It has been a full decade since the launch of the first iPhone, and it's easy to..

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • POS Tracking 3 min
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    What's moving and shaking the Russian market for engine oils?

    The Russian market for engine oils is undergoing a shift: After a good 2013, the..

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  • Consumer Goods 3 min
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    Bringing millennials to your table: 3 ways to adapt to millennials' changing lifestyles

    From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..

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  • Geomarketing 2 min
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    Gripping stuff – insights on the german automobile accessories market

    Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..

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  • Consumer Goods 1 min
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    Food for thought: which european markets offer the most potential for online sales of technical consumer goods?

    Technical Consumer Goods – it’s a vast market, but how do sales breakdown online..

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  • POS Tracking 2 min
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    Engine oil in nigeria: an opportunity for large engine oil brands

    GfK has mapped the market for engine oil in Nigeria and found that major engine oil..

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  • Trends and forecasting 1 min
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    The japanese tire market: different generations, different preferences

    The automotive aftermarket in Japan consists of four main sales channels, and who uses..

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  • Trends and forecasting 1 min
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    Gaining traction: truck tire sales in europe

    Some of the most perplexing questions in marketing are indeed some of the most..

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  • POS Tracking 3 min
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    Rewards: the litmus test for the future of mobile payments

    If you are wondering what mobile payments look like in the future, look no further than..

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  • Trends and forecasting 1 min
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    Why Japanese tire manufacturers need to be ready for the next tax hike

    Young Japanese are known around the world as trendsetters - in the world of anime,..

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  • POS Tracking 4 min
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    Putting It All Together: How Data Science, Technology and Retail Banking Can Delight Customers

    Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in..

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  • POS Tracking 2 min
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    Staying afloat: overcoming the challenges of distribution

    With a complex network of inter-reliance from manufacturers through to retailers and an..

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  • Innovation and Digital 2 min
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    Technology, sport, or fashion brands - where do consumers turn to for their wearables?

    From activity trackers to data glasses to smart watches, wearable technology is heralded..

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  • Trends and forecasting 4 min
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    Prepaid cards: A changing consumer profile

    The verdict is unanimous: Prepaid cards are the fastest growing segment of the card..

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  • Trends and forecasting 3 min
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    Insights from the new GfK French truck tire panel

    I have been working with retail panels for 14 years, but something I experienced..

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  • Innovation and Digital 1 min
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    Customer interaction through mobile devices

    The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..

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  • POS Tracking 3 min
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    Clear patterns in the Middle East tire market
  • POS Tracking 2 min
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    Converting browsers to buyers

    We all recognize that the rise in ownership of connected devices is driving the growth of..

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  • Consumer Goods 3 min
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    Maximising Mobile at BAFTA

    It can feel as though we are constantly being bombarded with facts, figures and..

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  • Consumer Goods 1 min
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    Grain-Free: The Pet Industry’s Formula for Health

    In the latest evidence that natural alternatives are driving the pet food market, GfK..

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  • Trends and forecasting 3 min
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    The King is dead, long live the King.

    The phrase, “Cash is King” no longer applies in my house. The product development and..

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  • Consumer Goods 2 min
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    Home and Garden retailing - in this weather!

    I was recently re-reading articles on the UK Home Improvement retail arena that I..

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  • Consumer Goods 2 min
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    The viewing experience: are UK consumers buying into the latest TV technologies?

    TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..

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  • Consumer Goods 1 min
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    UK - What's next for mobile in 2013?

    2013 promises to be a very interesting year within the Telecoms industry. Key market..

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  • POS Tracking 3 min
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    How Can Smart Marketers Win Over Today’s Tech-Empowered Shoppers?

    When the economy plummeted in 2008, our research started to show massive changes in..

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  • Consumer Goods 2 min
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    How to Create Well-Branded Advertising

    Advertising basics

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  • Consumer Goods 2 min
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    The emergence of a new global TV landscape

    TV is in the middle of a technology revolution which has the potential to completely..

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  • Geo Marketing 2 min
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    The future is full of 'appyness': what’s next for the smartphone apps market?

    There’s an app for just about everything

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  • Consumer Goods 1 min
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    Escape Your Pricing Strictures

    In order to survive and continue to be successful in a challenging marketplace, companies..

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  • Geo Marketing 3 min
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    Tablet PC's: a serious business tool or yet to make the grade?

    There’s no doubt the tablet has become a sought after consumer product, and many expected..

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  • Geo Marketing 1 min
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    Online Coupon Shoppers Are Digital Sweet Spot for CPG

    Digital coupon redemption has grown tenfold in just a few years – a remarkable..

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  • Geo Marketing 1 min
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    VIDEO - TechTalk Live: The Future of TV

    On 19th July, we took over Google's Campus building in Shoreditch to host the latest..

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  • Geo Marketing 2 min
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    Why Online? It’s Where Influentials Are Headed

    In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..

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  • Geo Marketing 5 min
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    The importance of ‘visible innovation’ at a time of low consumer confidence

    The British nation is feeling a bit sorry for itself, At the end of April 2012, it was..

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  • Geo Marketing 3 min
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    The challenge facing the online advertising market

    Online advertising is a big deal; in 2011 approximately £4.8bn was spent in the UK alone..

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  • Geo Marketing 4 min
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    Mixing Business and Pleasure - Social Networking for Business

    Recent data from GfK indicates that the social-networking revolution is having a..

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  • Geo Marketing 2 min
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    Back to the Future: A "New Fashioned" Coincidental

    The enduring power of “linear” broadcast TV shines through, despite today’s bewildering..

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  • Trends and forecasting 1 min
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    Who’s Driving Automotive Innovation?

    One of the crucial stories for global marketers and manufacturers in coming years is..

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  • Consumer Goods 2 min
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    Details, Details

    Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or..

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  • Geo Marketing 2 min
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    How smartphones are changing the way we shop

    By Ryan Garner (GfK) and Alex Kozlof (IAB UK)

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  • POS Tracking 3 min
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    What’s in store for the future of retail staff?

    In an age when consumers research their purchases thoroughly online, talk to their..

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  • Geo Marketing 6 min
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    Bricks & Clicks: the start of a budding relationship?

    The pressure on offline retail is growing with online retail’s move onto mobile platforms..

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  • Geo Marketing 5 min
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    The Changing Face of Online Fashion Shopping

    There is little doubt that online now forms an integral part of the retail experience for..

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  • Geo Marketing 5 min
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    Learning from leopards - How digital evolution is creating new markets and market segments
    Evolution, as described by Darwin, is a slow, gradual process in which all creatures..
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  • Consumer Goods 2 min
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    India: The Digital Age

    The 'INCH' Revolution

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  • Geo Marketing 4 min
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    NFC: the next stage in the evolution of wireless technology?

    Today, in countries which are highly subsidized, smartphone* sales exceed those of..

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