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  • Technology 3 min
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    To be successful in the smartphone category, stop selling smartphones

    See thoughts and comments from this article featured on mobile and technology news..

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  • Consumer Goods 2 min
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    Product evolution? Or changing just to change?

    As a UX researcher, I tend to evaluate all of my technology interactions. This kicked..

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  • Technology 4 min
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    The value of product families

    For marketers, the smartphone industry is fast-paced and highly competitive. From new..

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  • Consumer Goods 1 min
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    Brand Equity and the New Language of Relationship Marketing

    As they do with people, consumers form concrete relationships with products and..

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  • Consumer Goods 3 min
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    Will Online Advertising Ever Be Accurate?

    We are used to the idea that online advertising is increasingly personalized and amended..

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  • Technology 4 min
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    Gamification – the game and beyond!

    Gamification is a frequently-used term, yet its actual use and application has, until..

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  • Consumer Goods 1 min
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    Consumers Key to Future Chinese Growth

    This week’s GDP growth figures from China confirmed a trend towards cooling growth in the..

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  • Trends and forecasting 2 min
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    Finding the Right Phone at the Right Price

    Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..

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  • Consumer Goods 2 min
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    Difficult to be different – can we change even if we want to?

    One of the subjects often addressed in conference papers, or in worthy articles is the..

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