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  • Retail 2 min
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    5 mistakes eCommerce sellers make & how to get it right

    Every eCommerce seller knows that when it comes to selling products online, content..

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  • Technology 3 min
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    Secret to the consumer purchase journey & how to win in the online jungle

    This blog is part of a webinar on the consumer purchase journey called The secret to..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Trends and forecasting 2 min
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    Is your market segmentation lonely? 5 ways to know

    At their best, market segmentations can serve as blueprints for brand strategy,..

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  • Point of sales tracking 2 min
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    6 reasons why your sales management needs weekly POS data

    Today, sales management is increasingly driven by promotions, product launches and..

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