It’s the end of the year and time to look back on the reports released through The Home Technology Monitor™, our syndicated series of reports on media ownership, usage, and attitudes. What were the most important – or at least most notable – insights which came out of 2014? In no particular order, here’s what I nominate:
|Netflix viewers||Hulu Plus viewers||Amazon Prime viewers|
|Typically watch streaming service on a connected TV set||52%||66%||47%|
|Roku users||Apple TV users||Chromecast users|
|Cord-cut or cord-slice because of digital media player use||37%||28%||29%|
|Netflix viewers||Hulu Plus viewers||Amazon Prime viewers||Roku users||Apple TV users||Chromecast users|
|Ranking of “live TV” in hierarchy||#2||#1||#1||#2||#2||#1|
|All HHs||African-American HHs||Hispanic HHs||HHs w/income <$30k|
|Home Internet access||73%||61%||54%||48%|
|Mobile internet access only||9%||13%||17%||14%|
|Total internet access||82%||74%||71%||62%|
What did YOU think was notable in media this past year from your research, or research you read about? Let us know in the comments section below!
David Tice is Senior Vice President on the Brand and Customer Experience team at GfK. He can be reached at firstname.lastname@example.org.
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