10/20
How do we determine a Best Brand based on data? Explore each of the award dimensions below, and find out.
Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
GfK is renowned for offering unmatched business guidance - through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
To discover what GfK can reveal about your brand, contact us here.