The Best Momentum Brand Award honors brands that manage to grow even in times of crisis. The award celebrates brands that combine growing success in the market with a forward-thinking image and appeal to attractive consumer groups.

The Best Momentum Brand Award is based on a causal model that connects perceived growth with actual market success and takes into account the perspective of the most attractive target groups in the market. Thereby, the award manages to shed light on all aspects of what makes a future-proof brand.

GfK is renowned for offering clear business guidance - through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

To discover what GfK can reveal about your brand, contact us here.