On 27 February 2024, the best brands in Germany were awarded with the “Best Brands” award. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences. The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex study conducted by the GfK consumer research institute based on two key yardsticks: their actual economic success in the marketplace and the perceived popularity of their brand among consumers.

How do we determine a Best Brand based on data? Explore each of the award categories below and find out.

To discover what GfK can reveal about your brand, contact us here.

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