Best Product Brand is based on a unique combination of data assets that include high-value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 4500 consumers and evaluations of 289 brands.

Two key factors determine a Best Brand: Share of Soul (how people feel emotionally) and Share of Wallet (how people behave towards a brand).

Focusing on these factors reveals the essence of what all companies need to know to drive their brand to success.

GfK is renowned for offering unmatched business guidance - through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand — To truly become a Best Brand, companies need to measure how this translates into market share and sales.

To discover what GfK can reveal about your brand, contact us here