The Best Momentum Brand award is a new award of the Best Brand Research, specifically included for 2024. This award focuses on the current challenging environment for brands.

In fact, many markets are currently shrinking. For the Best Momentum Brands award, we nominate the brands that are (still) able to generate strong momentum in challenging market conditions. These brands are crisis-resilient based on their Sales Development, Market Share Development, and Agile/Innovative Positioning.

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