Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Trends and Forecasting

趋势预测

现如今新产品推向市场的速度和不断缩短的产品生命周期的速度,使想要保持领先的企业处于不小的压力中。与以往相比,消费者的购买行为转变得更快。 

为了取得成功,企业需要在可靠分析的基础上进行准确的销售预测、最新的购买趋势和市场趋势。

我们提供有关消费者对科技产品需求的详细预测,以及全球科技市场动向。

我们利用世界上最大的销售网点数据样本进行预测,并且与我们的全球知识和本地智慧相结合。这种组合为我们的客户提供了对未来需求的独特及时的预测——预测消费者会购买什么产品、购买量有多大、以什么价格购买,以及在哪里购买。 

针对投资者和资本市场的市场预测

机构投资者面临的业绩压力。为了取得成功,企业需要在最早的阶段看清重要的市场趋势,获得可靠、合规的信息,了解在哪里可以进行投资。

我们利用世界上最大的销售网点数据样本为投资者提供稳健的预测。我们预测和记录消费者需求的转折点,提供针对技术硬件、半导体和耐用消费品公司的常规性详实分析。

我们的预测让投资者能够依据可信、合规的资料来源,提出成功的建议。

研究洞察

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 06/30/14
    • Technology
    • Trends and Forecasting
    • China
    • Chinese

    中国在新技术接受度上处于全球领先

    2014年6月30日 – GfK研究显示 ,中国是接受新技术最积极的国家之一。 近一半(44%)的中国互联网用户表示对新技术产品和服务感到振奋,并尽可能多地去使用。相比之下,亚太地区的平均水平只有29%,全球为32%。
    • 03/23/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Higher inflation dampens consumer climate

    Consumer sentiment in Germany sends mixed signals in March. While economic expectation and the propensity to buy picked up again after a decline in the previous month, income expectations fell slightly. Because propensity to save also rose again in March, the consumer climate prognosis in April is 9.8 points, and thus slightly lower than the 10.0 points in March.
    • 03/23/17
    • Media and Entertainment
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Global
    • English

    Majority of internet users read books either daily or at least once a week

    Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
    • 03/06/17
    • Fashion and Lifestyle
    • Optics and Acoustics
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    European optics market records over €17 billion in 2016

    GfK’s sales tracking of four key European retail optics markets (Italy, France, Spain and Germany), shows a turnover of €17.6 billion for total year 2016. This is a sales value growth of 0.9 percent compared to the previous year. GfK released the findings at the international MIDO 2017 trade fair in Milan.
GfK研究人员
General