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Trends and Forecasting

趋势预测

现如今新产品推向市场的速度和不断缩短的产品生命周期的速度,使想要保持领先的企业处于不小的压力中。与以往相比,消费者的购买行为转变得更快。 

为了取得成功,企业需要在可靠分析的基础上进行准确的销售预测、最新的购买趋势和市场趋势。

我们提供有关消费者对科技产品需求的详细预测,以及全球科技市场动向。

我们利用世界上最大的销售网点数据样本进行预测,并且与我们的全球知识和本地智慧相结合。这种组合为我们的客户提供了对未来需求的独特及时的预测——预测消费者会购买什么产品、购买量有多大、以什么价格购买,以及在哪里购买。 

针对投资者和资本市场的市场预测

机构投资者面临的业绩压力。为了取得成功,企业需要在最早的阶段看清重要的市场趋势,获得可靠、合规的信息,了解在哪里可以进行投资。

我们利用世界上最大的销售网点数据样本为投资者提供稳健的预测。我们预测和记录消费者需求的转折点,提供针对技术硬件、半导体和耐用消费品公司的常规性详实分析。

我们的预测让投资者能够依据可信、合规的资料来源,提出成功的建议。

研究洞察

Here you can find the latest insights for Trends and Forecasting industry. View all insights

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    中国在新技术接受度上处于全球领先

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    • 11/30/16
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    Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.
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    Consumer climate stabilizes at the end of the year

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    • 11/23/16
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Forecasting the 2017 market for Major Domestic Appliances

    Things are looking up for the global major domestic appliances (MDA) market in 2017. After a rather difficult year in 2016, where the market has grown by less than 1% overall, we forecast global revenue in 2017 will be a solid +4%, reaching $193 billion. This would make it the second best year after the record turnover of $196 billion measured in 2014.

    Factors driving Major Domestic Appliance growth

    Low interest rates and inflation in many regions are driving historically high levels of consumer spending. On top of that, real estate markets are booming, especially in Germany, France, Benelux and Scandinavia – leading to higher durable goods spending, such as built-in home appliances. The demographic trend in Europe towards smaller households also adds to this increased demand for home appliances. With many consumers having more money in their pockets, the MDA market will be driven by innovative, premium smart products, such as energy efficient washing machines, heat pump tumble dryers, bottom freezer fridges with ‘No Frost’ technology, inductions hobs and self-cleaning ovens. Smart, connected appliances are currently experiencing limited demand in Europe, but we expect them to grow fast in the next years. Online sales will outperform the average market development, at the expense of the smaller traditional retail outlets.

    Exploring the global MDA markets

    According to our GfK forecast data, the global market for Major Domestic Appliances will grow solidly by +4% in 2017, driven by high consumer confidence in Europe and North America, a strong development in India, and a modest recovery in China, Russia and Brazil, whose once buoyant markets have recently suffered from a deterioration of economic and geo-political conditions. Growth drivers for the developed countries in Europe and North America are a favorable macroeconomic environment with historically low interest rates and strong real estate markets. Built-in products will profit strongly from this development, and we will observe an increase in purchases of more premium products with innovative features. The sluggish market in China will be supported by a strong increase in online sales and replacements of older products. India and other developing countries in Asia will grow strongly with better educated, young families and household penetration rates which are still very low. The markets in Russia and Brazil are expected to stabilize with a stronger World economy and subsequently higher crude oil and raw material prices.

    Summary

    With the MDA market poised for growth, appliance manufacturers should capitalize on the market conditions with new innovate products that give consumers what they want. While increasing consumer awareness of the smart home will lead to greater adoption of smart products and appliances over time, it will be the products that seamlessly improve the lives of their owners that will find the most success. Natalia Andrievskaya is the Global Director of Major Domestic Appliances. For more information or to share your thoughts, please email Natalia.Andrievskaya@gfk.com.
GfK研究人员