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购物者

数字化时代不断开辟出新的购买路径,并且改变着人们的购物方式及购物地点。购物者可通过多渠道进行品牌体验,因此他们也将获得越来越多的支持数据。

为了能在大数据、多渠道的环境中保持竞争力,企业需要确定并利用整个购买路径最相关的数据。利用该数据,公司可以对于购物旅程中的每一步进行优化。

GfK研究专家分析并整合多重数据来源,全面了解购物者行为,并探究如何影响购物决策。

我们通过购物者体验深入了解哪些因素在销售点影响着购物决策。我们为客户分析“实情”及“原因”,以支持他们的市场营销决策。

我们的购物者指标能够优化店内、货架和网上的绩效,有效改善购物旅程的体验及管理类别—并最终提高忠诚度和成功率。

研究洞察

Here you can find the latest insights for Shopper. View all insights

    • 06/28/16
    • Retail
    • Shopper
    • Global
    • English

    Turning shoppers into buyers to win at retail

    Our shopper conversion pilot project demonstrated how we can help manufacturers and retailers decode consumers’ decision-making processes.
    • 05/30/16
    • Retail
    • Shopper
    • Connected Consumer
    • Global
    • English

    Omnichannel shopping becomes the new normal in APAC

    Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.
    • 05/10/16
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.
    • 05/05/16
    • Market Opportunities and Innovation
    • Shopper
    • Connected Consumer
    • Global
    • English

    Drivers of online and in-store shopping are not as sharply divided as you think

    The top five most important factors that shoppers say swayed their decision to make a purchase online rather than in-store, or in-store rather than on-line.
GfK研究人员
Vivien Tam, 谭慧文
+86 20 8113 2839