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促销与休闲消费

更短的产品生命周期和迅速变化的消费者偏好增加了快速报告的需求,帮助制造企业和零售商判断市场趋势、定价和有效的产品生命周期。

GfK用促销与休闲消费解决方案帮助您评估休闲消费活动的投资回报率 (ROI),无论是监测纸质代金券、网络特价或是店内促销。

我们识别和分析SKU级别的定价、配置和促销,并监测对您零售额的影响。

客户评价

„GfK品类研究帮助我们的营销团队制定了影响商业发展的成功决策,深入到店铺级每一天为我们提供服务。最终,加强了我们的销售团队与供应商的合作关系。 “

德国某大型消费电子零售商
研究洞察

在这里,您可以了解GfK在促销与休闲消费的最新洞察。 查看全部洞察

    • 12/02/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Promotions are particularly popular with young consumers

    Price comparison sites, product demos, coupons - which promotions appeal most to which age group? See for yourself with our infographic!
    • 11/23/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Which promotions have real appeal for male and female shoppers?

    Shoppers love bargains. From coupons to product samples, which promotions work best with women and which with men? Our infographic reveals the answer.
    • 11/09/16
    • Promotion and Causal Retail
    • Connected Consumer
    • Global
    • English

    Optimize your below-the-line marketing spend

    Which of my marketing activities delivers the maximum return on investment? The solution lies in combining your point-of-sales data with competitive intelligence on your activities in-store, online or via print advertising.
    • 11/09/16
    • Retail
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Shoppers love bargains - but which promotions work best?

    Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor. Have a look at our new infographic for more!
GfK研究人员