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Geomarketing

地理位置营销(Geomarketing)

我们的地理营销解决方案和咨询顾问为我们的客户提供敏锐的洞察,了解关于影响商业站点、商店、销售区域、目标群体、连锁商店和分销网络成功的特定位置因素。

我们提供关于“场所”问题的答案,它直接推动您在区域和国际上的成功:在哪里能找到您的目标群体?如何能够以最好的方式找到他们?(很可能会)成功的区域和地点在哪里?原因是什么?在哪里以及如何更好地利用现有的市场潜力?

我们的解决方案包括区域市场分析、目标群体定位、销售区域规划、数字地图(例如购买力和区域市场数据和房地产估价)以及工业、零售业和制造业地点和销售网络。

Latest Insights

The latest Geomarketing insights.

    • 01/18/18
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the month: GfK Purchasing Power Germany 2018

    GfK's map of the month for January shows the distribution of per-capita purchasing power in Germany in 2018.
    • 12/12/17
    • Press
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power Germany 2018

    Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.
    • 11/30/17
    • Press
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power for watches and jewelry in New Zealand

    Inhabitants of New Zealand have an average of approximately €100 per person for spending on watches and jewelry. This is one of the results of the study "GfK Purchasing Power for Retail Product Lines 2017," which is now available. But the purchasing power for watches and jewelry differs substantially from region to region.
    • 11/21/17
    • Technology
    • Geomarketing
    • Global
    • English

    Creating a new sales structure to exploit more market potential

    "We're very pleased with the territory optimization and already experienced positive results shortly after the implementation.“
GfK研究人员
General