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Geomarketing

地理位置营销(Geomarketing)

我们的地理营销解决方案和咨询顾问为我们的客户提供敏锐的洞察,了解关于影响商业站点、商店、销售区域、目标群体、连锁商店和分销网络成功的特定位置因素。

我们提供关于“场所”问题的答案,它直接推动您在区域和国际上的成功:在哪里能找到您的目标群体?如何能够以最好的方式找到他们?(很可能会)成功的区域和地点在哪里?原因是什么?在哪里以及如何更好地利用现有的市场潜力?

我们的解决方案包括区域市场分析、目标群体定位、销售区域规划、数字地图(例如购买力和区域市场数据和房地产估价)以及工业、零售业和制造业地点和销售网络。

Latest Insights

The latest Geomarketing insights.

    • 11/30/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Tap business-to-business potential with RegioGraph

    Efficiency at the press of a button: RegioGraph supports companies of all branches in the optimal use of available resources and regional potential down to the level of street segments. A case study from the business-to-business sector shows how.
    • 11/29/16
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Europe 2016

    GfK's Map of the Month for November illustrates Europe's purchasing power density at the 2-digit postcode level. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Europe 2016").
    • 11/08/16
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK Purchasing Power Europe 2016

    Europeans have around 0.3 percent more nominal purchasing power per person in 2016 compared to last year. The available net income of the population varies substantially among the 42 countries considered by the GfK study. The highest average purchasing power can be found in Liechtenstein, Switzerland and Luxembourg, while the lowest is in Belarus, Moldova and the Ukraine. Ukrainians have only one eightieth the average purchasing power of Liechtenstein inhabitants. These are some of the findings of the study "GfK Purchasing Power Europe 2016".
    • 10/05/16
    • Fashion and Lifestyle
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    eCommerce in Germany: Highly varying regional potential for product lines

    The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in the first-ever study on regional online potential for 17 product groups in Germany.
GfK研究人员