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Geomarketing

地理位置营销(Geomarketing)

我们的地理营销解决方案和咨询顾问为我们的客户提供敏锐的洞察,了解关于影响商业站点、商店、销售区域、目标群体、连锁商店和分销网络成功的特定位置因素。

我们提供关于“场所”问题的答案,它直接推动您在区域和国际上的成功:在哪里能找到您的目标群体?如何能够以最好的方式找到他们?(很可能会)成功的区域和地点在哪里?原因是什么?在哪里以及如何更好地利用现有的市场潜力?

我们的解决方案包括区域市场分析、目标群体定位、销售区域规划、数字地图(例如购买力和区域市场数据和房地产估价)以及工业、零售业和制造业地点和销售网络。

Latest Insights

The latest Geomarketing insights.

    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
    • 07/07/17
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    White Paper: Geomarketing for automotive retail

    Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's technosavvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
    • 06/22/17
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for consumer electronics, ICT, and photography, France 2016

    GfK's Map of the Month for June illustrates the 2016 regional distribution of purchasing power for consumer electronics and related products at the level of France's departments (data source: GfK Purchasing Power for Retail Product Lines, France 2016). Companies that sell these products can use these insights to align their sales and marketing strategies with the regional product potential.
    • 06/13/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    More purchasing power in Austria in 2017 – same for Switzerland, but only in national currency

    Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
GfK研究人员
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