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社交媒体情报

消费者广泛采用社交媒体渠道分享其体验,无论是好的还是不好的体验,这些均促使品牌不懈努力争取影响消费者的购物决策,在保留忠实顾客的同时赢得新顾客的青睐。

成功的品牌将确定哪些线上交流所产生的影响最大,提取适用于关键活动的洞察发现,例如客户管理、产品开发或广告等。

我们从社交渠道提取相关信息,并将它们与另外的数据结合在一起,例如品牌和销售跟踪、样本数据以及我们的市场营销专家所提供的洞察。这相比于社交媒体倾听使我们能够获得更多;我们能协助客户充分了解市场环境,并以此作为坚实基础,制定明智的商业决策。

GfK社交媒体情报 (SMI) 研究专家在全球范围内对消费者在自有渠道及盈利性社交媒体渠道中生成的内容进行分析。我们由专业人员进行管理的编码和研究技术确保了我们能提供最高品质的社交媒体情报解决方案。 

研究洞察

Here you can find the latest insights for Social Media Intelligence. View all insights

    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

    The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.
    • 10/05/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Global
    • English

    How to find the real influencers in social media

    Social media is awash with consumers and content. Yet while many brands invest heavily in their social media strategies, few understand where, and with whom, their social media influence really lies. Fortunately, GfK has developed a new technique – Social Media Network Analysis. It enables brands to understand the balance of power in social media and develop effective strategies for influencing and winning consumers both online and offline. 
GfK研究人员