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数字市场情报

当消费者进行购物、搜索、沟通、收集信息,接触网上的公司或品牌时,他们不同的行为表现取决于所用的设备或屏幕。无论使用什么渠道或设备,他们都期待获得一致的体验。

GfK捕获并分析互联消费者在智能手机、平板电脑和个人电脑上的实际在线行为。我们将此与线下渠道所获得的数据相结合,评估哪些因素在每个数字端对于触发消费者对品牌、产品和服务的购买决策最有影响性。

通过评估线上和线下广告、品牌互动与参与、社交媒体的应用及人们的数字化体验的影响,我们帮助您能够影响顾客的所有重要购买路径。

我们帮助您设计有效的多设备和渠道沟通策略,优化您提供的在线和移动体验,以提高您在所有渠道和设备中的竞争优势。

研究洞察

Here you can find the latest insights for Digital Marketing Intelligence. View all insights

    • 11/17/16
    • Financial Services
    • Technology
    • Digital Market Intelligence
    • Global
    • English

    Financial advertisers gain instant access to GfK’s FRS consumer segments

    GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
    • 08/04/16
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Understand the habits of connected consumers in Asia Pacific

    Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favorit brands online?
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    The Changing Technology World | Singapore - Connected Consumer 2016

    Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers. 
GfK研究人员