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数字市场情报

当消费者进行购物、搜索、沟通、收集信息,接触网上的公司或品牌时,他们不同的行为表现取决于所用的设备或屏幕。无论使用什么渠道或设备,他们都期待获得一致的体验。

GfK捕获并分析互联消费者在智能手机、平板电脑和个人电脑上的实际在线行为。我们将此与线下渠道所获得的数据相结合,评估哪些因素在每个数字端对于触发消费者对品牌、产品和服务的购买决策最有影响性。

通过评估线上和线下广告、品牌互动与参与、社交媒体的应用及人们的数字化体验的影响,我们帮助您能够影响顾客的所有重要购买路径。

我们帮助您设计有效的多设备和渠道沟通策略,优化您提供的在线和移动体验,以提高您在所有渠道和设备中的竞争优势。

研究洞察

Here you can find the latest insights for Digital Marketing Intelligence. View all insights

    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    The Changing Technology World | Singapore - Connected Consumer 2016

    Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers. 
    • 08/03/16
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Connected Journeys in a Digital World | Singapore - Connected Consumer 2016

    Digitisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.
    • 06/02/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Cross-device usage study optimizes campaign planning

    Facebook asked us to explore how consumers use computing devices and how they switch between them for different tasks during the day.
GfK研究人员