Möchten Sie zur deutschen Seite wechseln?JaNeina
关闭
Smart Automotive Insights image

消费者样本研究

您的业务围绕着消费者展开,因此理解您的消费者对于确保产品和服务能够满足他们的需求,明确潜在机遇的发展机会,显得至关重要。

我们的国际消费者样本研究专业知识,为您提供明智的消费者洞察,向您揭示出哪些是您的消费者,以及他们对于所有渠道的态度和行为。

我们使用消费者样本数据来探究消费者的购物行为;帮助您了解消费者从哪里找到新产品,他们如何研究和比较产品,他们如何使用产品,以及推动他们做决策和选择购买路径的因素。

我们明确关键的消费者趋势,用顾客细分来确定理想的目标受众,发掘市场机会并帮助您制定可行的发展策略。

研究洞察

Here you can find the latest insights for Consumer panels. View all insights

    • 01/10/17
    • Public Services
    • Consumer Panels
    • Omnibus
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Government & Academic (North America)
    • Public Communications and Social Science
    • Global
    • English

    GfK joins AAPOR Transparency Initiative, USA

    Two GfK research divisions in North America – Government & Academic and Public Communications & Social Science – have been accepted for membership in the American Association for Public Opinion Research (AAPOR) Transparency Initiative.
    • 04/29/16
    • Financial Services
    • Consumer Goods
    • Consumer Panels
    • Global
    • English

    Economic uncertainty clouds consumer confidence

    Index tumbles into negative territory for the first time in 15 months.  GfK’s long-running Consumer Confidence Index dropped three points in April to -3. 
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Global
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
    • 09/24/14
    • Technology
    • Consumer Panels
    • Global
    • English

    German smartphone users turning to apps rather than online browsing

    Findings released by GfK at dmexco 2014 show that smartphone owners in Germany are spending 85 per-cent of their total online time using mobile apps, rather than mobile browsing (15 percent).
GfK研究人员
Stephan Knaeble
General