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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/15/16
    • Home Appliances
    • Retail
    • Technology
    • Consumer Goods
    • China
    • Chinese

    智能家居席卷亚洲:中国消费者认知超前于韩国和日本

    研究显示在中国、日本和韩国,各国消费者的认知差异主要存在于对智能家居的预期影响以及智能家居技术的关注度
    • 02/04/16
    • Fashion and Lifestyle
    • Retail
    • China
    • Chinese

    人们每周平均花费4个小时在个人形象上,是什么激励着他们这样做?

    根据全球22个国家的调查结果GfK发现,女性每周平均花费近5个小时在个人仪容仪表上,包括洗澡、穿衣、美发、化妆,而男人只花3个多小时。但激励人们保持最佳形象的主要原因是什么呢?
    • 01/14/16
    • Travel and Hospitality
    • China
    • Chinese

    2015年中国游客境外消费达2290亿美元,平均购买力接近国际旅游消费水平的两倍

    2015年中国出境游客达1.09亿人次,累计消费达2290亿美元,成为中国出境旅游史上的一个重要里程碑。
    • 12/24/15
    • China
    • Chinese

    平板上游芯片商关注高性能GPU和基带,商务功能大尺寸平板大显身手

    上游芯片厂商的动态能够反应产品市场的配置变化趋势,芯片作为平板电脑的核心部件,其构架直接决定了产品的运行速度和功耗,而其所搭载的GPU、基带功能及其他功能模块则制约着最终产品的性能。
    • 10/30/15
    • China
    • Chinese

    中国手机市场发展的动力演变与价值回归

    2016年中国手机市场规模将稳步回升,整体市场规模达4.03亿部。市场的回升不仅体现在量方面,更多的亮点将在于手机市场价值的全面提升。
    • 09/09/14
    • Technology
    • China
    • Chinese

    健身监测是可穿戴设备的一个重要市场领域

    可穿戴设备是当前最新的一项技术趋势。来自时尚、运动和科技不同行业的制造商均在市场上推出众多新品。GfK近期在中国、德国、韩国、英国和美国进行的调查显示,消费者首先会考虑购买知名品牌的产品。在接受调查的大部分国家中,活动追踪器主要用于管理健身计划;而智能手表的主要应用则体现在监测并记录体育活动、睡眠模式和健康等方面。潜在的,这对于生产“纯”活动追踪设备的生产商无疑是个挑战。
    • 05/16/14
    • Financial Services
    • China
    • Chinese

    GfK在中国组建金融服务研究团队

    GfK中国在上海组建了金融服务研究团队,拓展其在华金融领域的市场研究业务。新任金融研究总监金波先生多年致力于金融领域研究,并对移动支付及互联网金融拥有独到见解。
    • 04/21/14
    • Brand and Customer Experience
    • China
    • Chinese

    GfK发布“最佳品牌:2014中国品牌排行榜”

    GfK发布“最佳品牌:2014中国品牌排行榜”
    • 06/21/17
    • Press
    • Global
    • English

    GfK wins Innovation Prize from the Association of German Market and Social Researchers

    GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis of verbal feedback. The prize was awarded at the 52nd Congress of German Market Research in Berlin on June 19th 2017. 
    • 06/13/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    More purchasing power in Austria in 2017 – same for Switzerland, but only in national currency

    Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
    • 06/13/17
    • Press
    • Retail
    • Technology
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Global
    • English

    European retail: Central and Eastern Europe gaining ground

    GfK has released a comprehensive analysis of the retail scene in 32 European countries. The study evaluates purchasing power, the retail share of private consumption, inflation and sales area productivity, and also includes a turnover prognosis for 2017. The study appears in the new edition of ACROSS Magazine and will be presented at the ICSC European Marketing Conference in Vienna.
    • 06/02/17
    • Media and Entertainment
    • Media Measurement
    • Advertising
    • TV Audience Measurement
    • Global
    • English

    MMS and GfK close-in on Total Video Ratings Currency in Sweden

    MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities that fuse MMS’s multi-source data streams into actionable currency.
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