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医药健康行业

在全球范围内,先进的医药健康产品的市场准入正面临重重压力。此外,医药健康行业的创新取决于品牌能否提供成功有效的医疗保健和体验。

为保持竞争力及实效性,企业需要将其产品、服务及商业化能力集中围绕于患者就诊的整个过程,并了解人们在体验和决策背后的原因。

我们的医药健康市场研究专家对于塑造市场机会的驱动因素和趋势有着深刻理解,帮助企业制定制胜策略。

我们对医药健康市场进行细分并提供研究洞察;包括从动物、农作物医药健康(农场到餐桌调查)、消费者医药健康、处方(Rx) 和光学的研究,到医疗器械和诊断学之类的医疗健康技术研究等。 

消费者健康

牙齿和口腔健康

医疗保健技术

光学和视力保护

处方药

电子通讯

医药健康通讯

订阅我们的医药健康通讯(Health Talk),掌握最新的行业洞察、趋势和市场数据。

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研究洞察

Here you can find the latest insights for health industry. View all insights

    • 01/12/16
    • Automotive
    • China
    • Chinese

    轮胎制造商掌控销售渠道 抢占终端市场

    轮胎制造商越来越重视对于销售渠道的直接掌控。国内一些轮胎企业也越来越关注渠道终端,可以预见,轮胎市场全新的销售模式定会给未来轮胎行业的发展带来巨大影响。
    • 06/03/15
    • Automotive
    • China
    • Chinese

    车联网时代:中国消费者最想要什么?

    中国的消费者是如何看待车联网的?他们对车联网又有何期待呢?为深入揭示汽车及新兴科技带给消费者的感受以及他们的需求,GfK 在全球六个重点市场(中国、巴西、德国、俄罗斯、英国和美国)开展了消费者调研。
    • 01/08/15
    • Automotive
    • China
    • Chinese

    车联网与汽车分享:80后消费群体对汽车市场未来发展的影响

    2014年GfK在全球六个主要汽车市场(中国、美国、德国、巴西、俄罗斯、英国)针对6,000名18岁及以上拥有驾照的消费者进行在线调研。旨在了解车联网技术中具体功能配置对不同年龄段群体的吸引力,例如娱乐、安全和信息共享等。
    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

解决方案
  • 品牌及客户体验

    品牌及客户体验

    品牌正面临重重压力,需建立起有效的情感联系以及消费者与业务决策者之间的关系。

    我们的成功基于为目标受众提供能够产生共鸣的体验,这贯穿于消费者对品牌、产品或服务的每个体验点之中。 

  • 数字市场情报

    数字市场情报

    当消费者进行购物、搜索、沟通、收集信息,接触网上的公司或品牌时,他们不同的行为表现取决于所用的设备或屏幕。无论使用什么渠道或设备,他们都期待获得一致的体验。

  • 市场机遇与创新

    市场机遇与创新

    品牌正面临着压力,需要在竞争日益激烈的市场环境中保持实效性。市场营销者应知道何时、何地以及如何提供能够为消费者和品牌创造附加价值的魅力体验,而这一点显得至关重要。

  • 用户体验 (UX)

    用户体验 (UX)

    消费者往往被承诺将获得令人难忘的体验。而如今的消费者总是眼光独到并不断提出需求。一种新的产品或服务想要取得成功,需直观、实用、吸引人并令人满意。而富有情感因素的用户体验往往能令人难忘。

    GfK用户体验 (UX) 研究和设计专家帮助我们的客户针对现有的或新的产品与服务创造客户体验并将其完善。

客户评价

„“无论我们提出的调查需求难易程度如何,GfK都能针对特定的研究项目提供出色的解决方案。” “

David Delgado,雅培 (Abbott) 西班牙业务情报经理
GfK研究人员
General