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能源行业

诸如需求增长、价格波动、以及相关法规条例调整这些能源问题正在全球范围内滋长,全球向可再生能源的转变以及消费者对透明对话的高期望值是能源行业面临的主要挑战。

我们将您的能源市场数据与我们的最新调查结合起来,为您提供中肯且可行的见解,您能够将这些见解直接运用到您的业务策略中。

我们贯穿于能源全产业链,从开采、生产到贸易和流通各个环节,为电力、天燃气和水力企事业单位提供咨询和建议,横跨能源 B2B 和消费者市场提供服务和产品支持。 

我们的业务涵盖能源和公用事业市场研究的方方面面,包括评估业务机会、品牌认知度分析、营销策略优化、客户满意度追踪、以及行业增长机会分析等。

解决方案
  • 品牌及客户体验

    品牌及客户体验

    品牌正面临重重压力,需建立起有效的情感联系以及消费者与业务决策者之间的关系。

    我们的成功基于为目标受众提供能够产生共鸣的体验,这贯穿于消费者对品牌、产品或服务的每个体验点之中。 

  • 消费者样本研究

    消费者样本研究

    您的业务围绕着消费者展开,因此理解您的消费者对于确保产品和服务能够满足他们的需求,明确潜在机遇的发展机会,显得至关重要。

    我们的国际消费者样本研究专业知识,为您提供明智的消费者洞察,向您揭示出哪些是您的消费者,以及他们对于所有渠道的态度和行为。

  • 数字市场情报

    数字市场情报

    当消费者进行购物、搜索、沟通、收集信息,接触网上的公司或品牌时,他们不同的行为表现取决于所用的设备或屏幕。无论使用什么渠道或设备,他们都期待获得一致的体验。

  • 市场机遇与创新

    市场机遇与创新

    品牌正面临着压力,需要在竞争日益激烈的市场环境中保持实效性。市场营销者应知道何时、何地以及如何提供能够为消费者和品牌创造附加价值的魅力体验,而这一点显得至关重要。

  • 购物者

    购物者

    数字化时代不断开辟出新的购买路径,并且改变着人们的购物方式及购物地点。购物者可通过多渠道进行品牌体验,因此他们也将获得越来越多的支持数据。

    为了能在大数据、多渠道的环境中保持竞争力,企业需要确定并利用整个购买路径最相关的数据。利用该数据,公司可以对于购物旅程中的每一步进行优化。

  • 趋势预测

    趋势预测

    现如今新产品推向市场的速度和不断缩短的产品生命周期的速度,使想要保持领先的企业处于不小的压力中。与以往相比,消费者的购买行为转变得更快。

  • 用户体验 (UX)

    用户体验 (UX)

    消费者往往被承诺将获得令人难忘的体验。而如今的消费者总是眼光独到并不断提出需求。一种新的产品或服务想要取得成功,需直观、实用、吸引人并令人满意。而富有情感因素的用户体验往往能令人难忘。

    GfK用户体验 (UX) 研究和设计专家帮助我们的客户针对现有的或新的产品与服务创造客户体验并将其完善。

研究洞察

在这里,您可以了解GfK在能源行业的最新洞察。 查看全部洞察

    • 04/13/16
    • Retail
    • Technology
    • Consumer Goods
    • Energy
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Energy efficiency: the rise of the ‘A’ team in domestic appliances

    Picture the modern, Connected Consumer: they can use their smartphones to turn down the heating at home if the sun comes out. They can pay bills online and check their bank balance. They can even monitor their home energy consumption via an app at any time of day or night. With this level of on-demand updates and control – not to mention high energy prices and constant news stories on the need for environmental action – it is no surprise that consumers are increasingly conscious of their personal energy use. In this blog post, we take a look at the current landscape for sales of the most energy-efficient major domestic appliances (MDAs) across Europe, together with what factors are driving or hindering sales in the different countries.

    “Better-than-A+ rated” appliances made up nearly 50% of all EU sales in 2015

    Modern focus on energy efficiency is reflected in the number of MDAs that people across Europe purchased last year that were rated as A+++ or A++ (the two highest bands for the most highly energy efficient appliances; rating run from A to D). Just short of half of total number of washing machines, tumble dryers, dishwashers, coolers/refrigerators and freezers (the “MDA5”) sold across 25 European countries were from the two highest classes for energy efficiency. The A++ appliances alone accounted for a quarter (25.6 percent) of all appliances sold, while the top-rated A+++ appliances accounted for a fifth (21.7 percent). There are, however, significant differences between different countries. Germany, for example, is significantly ahead of other countries – with well over two-thirds (71.1 percent) of all MDA5 appliances bought in that country last year being A-rated. Compare this to Ireland and Great Britain, where the figure is only just over a quarter (27.3 percent).

    What is influencing ‘eco’ purchases in the different countries?

    1. Electricity prices  The most obvious factor influencing purchases of energy efficient appliances is the cost of energy in each country. Germany, for example, which comes top for sales of “better-than-A+ rated” appliances, has the highest price for electricity across all the countries surveyed, apart from Denmark – which lies third. By contrast, France, where there is a high share of nuclear power producing low-cost energy, comes well towards the bottom of the table. 2. MDA is a push market We should also consider that the MDA sector is a “push” market, rather than a “pull” market. What we mean by this is that the items that manufacturers produce and that retailers offer determine what consumers will buy (compared to, for example, the smartphone market, where the shorter product lifecycle and fast turn-around means that consumer demand for certain features drives what manufacturers produce). Over the last decade, the MDA market leader in Germany, Austria and Denmark focused heavily on energy efficiency as its unique selling point – and therefore pushed sales of highly efficient appliances. This certainly played a strong role in producing the significant lead that Germany showed last year for its purchases of such appliances compared to other countries. It will be interesting to watch whether Germany maintains this level of lead during 2016. 3. Consumer mindset Another factor in country differences over purchases of “better-than-A+ rated” appliances is each nation’s consumer mindset. In Great Britain, for example, the white goods market has a history of offering regular ‘special offer’ promotions in order to win attention in a highly concentrated retail scene. This has trained British consumers to go for the cheapest offerings, which, by nature, are unlikely to be highly energy efficient. 4. National average income The average national level of personal disposable income is also an obvious factor in purchases of these appliances, since they are typically more expensive. This is certainly a factor for the MDA purchases in economically-hit countries such as Greece, as well as the more recent EU member countries, such as Bulgaria, Croatia and Romania. This is reflected in the fact that they sit in the bottom third of the table for percentage of energy-saving appliances being bought. For more information on our sales data for major domestic appliances (as well as small domestic appliances and other product groups), please email me on anton.eckl@gfk.com.
    • 02/15/16
    • Press
    • Home Appliances
    • Health Technology
    • Technology
    • Energy
    • Market Opportunities and Innovation
    • Global
    • English

    Smart home appeal in Asia: China leads over South Korea and Japan

    The majority of consumers in China believe smart home technology will make an impact on their lives in the near future – coming almost equal with mobile payment and well ahead of wearable technology. But in Japan, only one in five think smart home tech will impact them, while mobile payment wins notably higher votes. In South Korea opinion is divided at around half.
    • 05/07/14
    • Energy
    • Global
    • English

    Small and medium-sized enterprises reluctant to use energy efficiency services

    German small and medium-sized enterprises (SME) are still showing reluctance when it comes to using energy efficiency services (EEDL).
GfK研究人员