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POS Tracking

零售銷量調查

零售商與製造商在開發產品與服務過程中面對著各種壓力,力求最大程度地提高銷售量和利潤並留住顧客。

銷售的成功有賴於擁有最新的零售數據,再 結合對哪些產品或服務在市場中銷售好壞的全面了解,如此企業可以制定明確的戰略來獲得 業績成長和提高投資報酬。

我們的零售銷量調查專家確保我們的客戶實時掌握哪些產品暢銷,在何時、何地、以何種價格出售產品。幫助客戶了解競爭市場佔有率和品牌表現,分析全球和當地市場趨勢。

我們敏銳的洞察幫助零售商與製造商發掘最受歡迎的通路。以月與週為基礎,掌握全球與當地主要市場趨勢,從宏觀層面到各別產品在上線與下線所造成的影響。

我們擁有全球最大的零售調查,幫助客戶根據預期市場需求調整產品供應、優化產品分類、分銷和定價策略。

GfK, Taiwan
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GfK, Taiwan
Success Stories
  • 洞悉網路聲量,GfK協助企業鎖定核心客群

    洞悉網路聲量,GfK協助企業鎖定核心客群

    Taipei, 31.10.2017

    PM2.5的紛擾影響空氣品質,使易過敏體質的民眾不堪其擾,為追求質感與健康的生活,各大家電品牌專注於空氣清淨機的市場商機,講究功能性與設計感,擺放家中不只是為了除臭、過濾空氣、排除過敏源以及結合空調系統,同時追求低噪音、流線型的機體設計,並著力於各種行銷活動教育消費者,吸引大眾的眼球。

     然而在競爭激烈的家電市場中,如何使品牌成為消費者心中優先考慮購買的選項?

    以某一家電品牌為例,品牌商雖積極採取數位行銷活動,但銷量曲線卻僅持平。GfK協助品牌商重新審視整體行銷活動的癥結點,從數位端起頭,再次建立與消費者的連結,首先要找出消費者最常在哪些平台討論產品相關資訊。透過GfK的「Social Media Intelligence」,分析過去半年來競爭對手網路聲量的來源分布、討論最熱的主題、消費者針對品牌印象最深刻的產品特性、關鍵字與產品特性的連結等層面。

    除此之外,GfK進一步結合長期的POS資料,利用統計分析將零售銷量結果、網路聲量與正負評比作相關係數分析,進而提供品牌商fact-based策略,協助品牌與消費者產生連結,找出消費者最在乎的產品特性,並建議其在特定網站加強行銷力道。當聲量大了,正面的評價會潛移默化地教育消費者,使其對品牌產生正面的印象,在選購空氣清淨機的當下,該品牌自然會成為消費者的優先考量。

    GfK擅長結合複雜的數據,將零售銷量調查(POS Tracking)結合創新解決方案,兼顧質與量的數據分析,加上對產業背景充足的了解,扮演專業的諮詢顧問角色,協助企業打造品牌形象、優化廣告投放與活動預算,最終創造更高的企業價值。

    - End - 

    GfK TW

    關於GfK集團

    GfK為全球主要之市場研究公司之一,在全球服務超過100個市場,由13,000位市場研究專家提供深入市場資訊,擁有80年的數據分析經驗,幫助客戶做出聰明決策。GfK持續以全球知識融合本土智慧,運用最先進的技術與數據科學,將巨量數據化為聰明數據,幫助客戶改善競爭力,豐富消費者的經驗與選擇。

  • Supporting a smartphone manufacturer’s new sales channel strategy

    Supporting a smartphone manufacturer’s new sales channel strategy

    23.08.2017

    Our insights helped our client define the right strategic mix of products, pricing and distribution strategy for its launch into a competitive market.

    Situation

    Our client was planning to strengthen its channel strategy by selling directly through retailers, in addition to its existing distribution partnerships with Brazil’s network operators. It needed to define an optimal product, distribution and price mix to ensure that its new approach to the market would be a success.

    Approach

    Drawing on our global technology industry experience, we aided the client in outlining the best combination of channels, products and pricing for its retail launch. The manufacturer could view our point of sales data about the Brazilian smartphone market on a custom dashboard, allowing executives to make informed strategic decisions. We based our analysis not only on historical market information, but also on forecasts of future market growth and trends.

    Outcome

    Our research yielded the following insights:

    • Place:Our client received data about price classes and competitors for each distribution channel, including online and traditional stores. It gained insight into regional differences in market size as well as in product availability, prices and competitors.
    • Prices:The information allowed the company to monitor how price classes evolve after a major shift in the currency exchange rate, as well as to track the top-selling products for each price tier.
    • Products:The smartphone maker obtained accurate data about the average price of a specific combination of product features and how competitors position their product mix across price classes.
    • Promotions:The information enabled the client to evaluate the performance of the most heavily promoted products and how price promotions historically affected competitors’ volumes.

     

    Click here to download our success story (short version)

    Click here to download our success story (long version)

  • Monthly reports help electronics retailer grow market share

    Monthly reports help electronics retailer grow market share

    24.06.2016

    Our point of sales data enables eXtra to align product availability with market demand, as well as optimize its product as sortment, distribution and pricing strategy.

    Situation

    Our point of sales solutions keep retailers and manufacturers around the world up-to-date on which products are selling, where, when and at what price. Because eXtra is the largest supplier of consumer electronics and home appliances in Saudi Arabia, we wanted to establish a mutually beneficial relationship with the company.

    Approach

    Since 2013, eXtra has been sharing its point of sales data with us in exchange for a set of standard and customized monthly GfK retail reports. Where some retailers seek payment for such data, our partner believes that the benefit of our services is valuable compensation.

    Outcome

    eXtra uses our reports to align product availability with the expected market demand, as well as to optimize its product assortment, distribution and pricing strategy. The reports address the needs of a broad range of stakeholders at eXtra, including managers, buyers and the marketing team. It helps them to set clear strategies for commercial growth, negotiate with suppliers and increase return on investment. With accurate and granular retail sales data, our partner has a good understanding of how products and services are performing in the market as well as a clear view of local and global trends.

    Click here to download our success story (short version)

    Click here to download our success story (long version)

Join Us

We collect POS data from retailers, resellers and distributors to adapt to changing market landscapes. And, we are continuously looking for new retail partners.

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Latest insights

Here you can find the latest insights for Point of Sales Tracking. View all insights

    • 12/27/16
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    • Taiwan
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    進口車款暢銷 16吋以上輪胎成市場寵兒 2017 年輪胎市場將持續成長

    近年來歐系車廠引進百萬入門車款,大幅提昇消費者購買進口車的意願,進而帶動16吋以上輪胎市場的成長。自2016年一月至九月,輪胎整體銷量超過368萬條,16吋的輪胎銷售量將近163萬條,占整體銷售量44%。
    • 04/27/16
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    消費者聯網指數

    GfK消費者聯網指數提供單一研究方法在全球78個國家,8個地區調查有多少人口、在那些設備使用數位相互連結與數位內容。
    • 03/28/16
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    新商機:汽車支付系統

    GfK在一項車聯網的研究中發現很多消費者對汽車支付系統非常感興趣。這一概念也正受到許多廠商的關注。Visa信用卡公司和本田汽車提出行動方式支付停車和加油費用的概念;福特也宣布在研發類似技術,通過其FordPass解決停車問題。
    • 02/12/15
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    你所需要知道的汽車產業三大趨勢

    GfK最新汽車市場報告指出 ,汽車市場已面臨結構性改變與消費者行為的變化,隨著全球經濟影響力轉移,汽車製造商必須滿足新興市場消費者的品味與喜好,符合嚴格的安全標準及環境法規,掌握消費者行為變化,包括全天候的上網需求。
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