请在浏览器设置中启用JavaScript,以便激活本网站的所有功能。

Möchten Sie zur deutschen Seite wechseln?JaNeina
关闭

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Latest insights

Here you can find the latest news, studies and publications from GfK <country>.

View all insights from GfK <country>

    • 06/04/16
    • Press
    • Technology
    • Taiwan
    • Chinese (Traditional)

    GfK:2016年穿戴式裝置市場 達121億美金

    全球領導性市場調查機構GfK指出,話題性的產品穿戴裝置(Wearables)、智慧家庭(Smart Home)及虛擬實境(Virtual Reality)與不同的產業結合,將重新定義消費者的生活型態。

    • 11/11/15
    • User Experience (UX)
    • Global
    • English

    #UXEugene builds better products with UX + market research

    Shaping innovative ideas into products and services that succeed in the market requires a blend of market research and user experience (UX) expertise. GfK is the first company to bring these together.
    • 05/29/15
    • Fashion and Lifestyle
    • Retail
    • FMCG
    • Trends and Forecasting
    • Global
    • English

    1 in 10 completely satisfied with their looks

    GfK findings on how satisfied people are with how they look. Over half are fairly or completely satisfied. Teenagers only slightly more likely to be dissatisfied than older groups. Japanese are most self-critical, with over 1 in 10 not at all satisfied.
    • 05/04/16
    • Technology
    • Automotive
    • Connected Consumer
    • Global
    • English

    10 potential benefits of new in-car audio technology

    Each year, thousands of people worldwide are injured or killed in motor vehicle accidents involving a distracted driver. Rapid growth in the installation and use of in-vehicle electronic features, along with an array of associated visual and auditory cues, are adding to driver distraction. Future in-vehicle electronic systems will need safer and more intuitive designs to enhance the driving experience while, at the same time, reducing the risk of distraction for today’s multitasking drivers. One of our clients in the emerging connected vehicle space offered an innovative concept that addresses both safety and experiential needs with precisely and logically-placed audio cues. They sponsored user experience (UX) research with us to understand consumers’ acceptance of the concept, examine the potential impact, and assess the value that potential car buyers place on this technology and its intended benefits.

    Sneak peek: Study findings reveal expected safety and driver experience benefits

    Audio cues were considered by most participants in this study to be less distracting and more noticeable than visual cues, even among those who consider themselves to be more visually-oriented. Such audio prompts are perceived to be especially helpful in situations that demand the driver’s immediate attention, such as a blind-spot warning, lane departure warning or navigation prompt. They also have the added benefit of not requiring the driver to take his or her eyes off the road. Our research uncovered the following perceived benefits of our client’s in-car technology:
    • Improved focus (due to localization of sound)
    • Ability to multitask (due to separation of sound)
    • Better situational awareness
    • Faster response and reaction times
    • Less need to take eyes off road to view display prompts
    • More intuitive reactions requiring less concentration
    • Greater passenger awareness
    • Enhanced input when visibility is limited
    • Optimized sound placement for hearing impaired
    • Enhanced audio experience and “cool-factor”
    As with any new technology, education, clear consumer messaging and if possible, hands-on experience, are also critical to build awareness, comfort and demand. And this is just the start to a future of more engaged, alert and responsive drivers. Please share your thoughts in the comments below or email me at Melinda.Jamil@gfk.com (Senior Research Director, User Experience at GfK). For a full summary of study findings and methods, download our free whitepaper.
Stage

Exemplary H2

Exemplary teaser text

General