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Press Releases

  • Agencies Cite GfK MRI as a Top Source of Data for Planning Digital Place-Based Advertising
    23 October 2014 - More than half (53%) of approximately 330 advertising and media agency professionals identified GfK MRI as a leading syndicated source of data for planning digital place-based ads.
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  • “Webrooming” May Be the Silver Lining for Canadian Retailers This Holiday Season – GfK FutureBuy® Shopping Study
    21 October 2014 - While “showrooming” has been getting all the hype, “webrooming” may save the day for Canadian retailers, according to GfK’s 2014 FutureBuy® global study of shopping habits and preferences.
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