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Press Releases

  • For US Shoppers, Style Plays a Big Role in Tech Purchases
    26 August 2015 - A recent GfK study has discovered that 30% of US consumers believe that “the look and style of a product is very important in deciding which to buy.”
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  • For Tech Products, Canadians Say Looks Do Not Matter
    25 August 2015 - According to a recent GfK survey, Canadians are less likely than US and UK consumers to be influenced by looks and style when buying tech devices.
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