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Press Releases

  • Experts from GfK, Harvard, Boston Univ. Advocate a Relational Approach to Marketing in Harvard Business Review
    29 July 2014 - Today’s smartest companies understand that marketing and brand management are really forms of relationship management This perspective is the focus of a recent Harvard Business Review article co-authored by GfK’s John Wittenbraker.
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  • New GfK Survey Shows 60% of US Consumers Have Used a Branded Prepaid Payment Card
    16 July 2014 - GfK has released results from a new survey among 606 users of prepaid cards – including government-issued benefit cards, payroll cards, student cards, general purpose cards, and branded gift cards.
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