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  • “Webrooming” May Be the Silver Lining for Canadian Retailers This Holiday Season – GfK FutureBuy® Shopping Study
    21 October 2014 - While “showrooming” has been getting all the hype, “webrooming” may save the day for Canadian retailers, according to GfK’s 2014 FutureBuy® global study of shopping habits and preferences.
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  • Smartphone “Showrooming” Dips, “Webrooming” Surges across Generations in US – Latest GfK FutureBuy® Shopping Study
    20 October 2014 - The complex interplay between online and in-person shopping in the US has tilted slightly in favor of bricks-and-mortar retailers, according to GfK’s 2014 FutureBuy® global study of shopping habits and preferences.
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