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Press Releases

  • New GfK Survey Shows 60% of US Consumers Have Used a Branded Prepaid Payment Card
    16 July 2014 - GfK has released results from a new survey among 606 users of prepaid cards – including government-issued benefit cards, payroll cards, student cards, general purpose cards, and branded gift cards.
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  • GfK Experts Focus on Collaboration, Customer Centricity in Sessions at Shopper Insights in Action Conference
    9 July 2014 - At the year’s largest shopper insights event, GfK will deepen the discussion around top-of-mind concerns for shopper and retail marketers today.
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