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Audience Measurement and Insights

Media trading and planning currencies
Consumer profiling & targeting
Survey of the American consumer
Quality and engagement
Crossmedia measurement
Digital customer optimisation
Starch metrix
Advanced data analytics

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Brand & Customer Experience (BaCE)

Brand relationship audit
Brand stretch
Brand equities optimizer
GfK AD*VANTAGE multimedia
EMO Scan/EMO sensor
ExposureEffects.dx
GfK Experience Effects
BVT
Brand Beat/ID
EventX
Loyalty Plus
ConX Audit
ConX Module
GfK Trustmark*
GfK RepMan

Read more about brand & customer experience

Consumer Panel

Media efficiency panel (MEP)
Consumer trends and insights
Advanced business solutions (ABS)

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GeoMarketing

RegioGraph
Purchasing power
Digital maps
Sales territory planning
Real estate consulting
Market data & research consulting
Live population services

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Mystery Shopping

Product recommendation
Customer service
Compliance
Retail audits

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Market Opportunities & Innovation (MOI)

Discovery 720
FuturePath
FutureScape
SmartCreative
FutureMAX
Forecaster
Price challenger

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Innovation and digital

Digital Market Intelligence (DMI)

ExposureEffects.dx
LiveSimulation.dx
AudienceProfile.dx
DeliveryControl.dx
MarketObsurvey.dx
PurchaseJourney.dx
SiteObsurvey.dx
Social media analysis
SocioLog.dx
Social media intelligence
Dimestore

Network Intelligence Solution (NIS)

Mobile audience measurement (MAM)
Mobile web benchmark
Device insight
Mobile advertising analysis (MAA)
Mobile target audience and planning (MTP)
Location-based media measurement & advertising (LBM)
Mobile user journey (MUJ)
Mobile search measurement

Read more about innovation and digital

Omnibus

Face-to-face
Telephone
Online
International

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Product Catalogs

Etilize Spex retail
Etilize Spex channel
Etilize Spex access
Insurance service

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Promotion & Causal Retail Monitoring

Causal print ads monitoring
Causal shelf monitoring
Causal web monitoring
IFRView

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Retail Sales Tracking

Total Store Reporting (TSR)
Retail panel
Internet sales reporting
International retail scene
Technical market index (TEMAX)

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Shopper & Retail Strategy

Shopper segmentation/mission trip segmentation
Futurebuy
Path to purchase/shopper journey
Path to purchase & touchpoint GPS
Shopping/purchase decision trees
Retail health monitor
POP communication optimization and pretesting
Shelf/assortment optimization

Read more about shopper and retail strategy

Trends & Forecasting

Demand projector
Digital world
Sell-thru view report
OvernightNews
Opinion leader survey
Roper reports worldwide
Roper reports US
Green gauge global
Green gauge US

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User Experience

User research
Usability testing
Eye tracking
Service design
User-centered design
User interface design

Read more about user experience