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Mystery Shopping

Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand the experiences, and respond to them to maximise the return for your business.

Our mystery shopping team show you how people experience your products and services across every point of contact and we benchmark their customer experience against your competitors.

We operate across many different markets and regions. So our services give you a deep understanding of the national, regional or global customer service experience you deliver. GfK is one of the leading mystery shopping agencies, offering worldwide mystery shopping services including:

Our mystery shopping experts provide a powerful combination of information and analysis. We recommend the actions you should take to increase your customer ratings. Then we run clear projections that show the kind of return on investment (ROI) these actions could deliver.

Mystery Shopper Login

Contact Us

Mystery Shopper Helpline
Chris WhiteGlobal Lead,
Mystery Shopping