Back to press release overview

Press Releases

20 November 2012
UK sound bar market boasts substantial growth

GfK can report that the sound bar market has increased by 125 percent in value over the last 12 months. As larger and slimmer television screens have smaller sound cavities, sound bars have helped combat this deterioration in sound quality. A growth in demand has encouraged manufacturers and retailers alike to put more space and product behind this category.

Features that have gained importance within the sound bar market include models that are sold with a separate subwoofer. Just over 8 out of every 10 sound bars sold in the last 12 months had a separate subwoofer. Sound bars with both physical and wireless docking capabilities for devices, such as smartphones, continue to grow, and now represent almost half the value of the market.

With the increasing trend towards larger screen television models, sound bar volumes have more than doubled in the last 12 months. Volume sales increased by 172 percent, while almost 70 percent of the sound bar market in the last 6 months fell within the £100-£300 price bracket.

Lucy Twist, GfK account manager, comments: ‘There has been substantial growth within the 40 inch plus screen sizes, particularly within LED screens. Televisions have been made thinner as the focus increases on energy consumption. Due to the smaller sound cavities, sound bars offer an affordable, accessible, clutter-free sound improvement. Consumers are clearly focusing more strongly on upgrading the quality of sound within their homes.’ 



Download
 


Back to press release overview

Contact Us

Nigel CatlowUK Lead, Consumer Electronics
Colin StrongUK Lead, Technology