Trust, Privacy and Marketers: A New GfK Study

New GfK Survey Reveals Growing Concerns over Data Privacy, Desire for Corporate and Government Action

A recent poll by leading marketing research firm GfK reveals that almost nine in ten (88%) US consumers are at least “a little” concerned about the privacy of their personal data. One in three consumers also reports being directly impacted by misuse of personal data within the past year.


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 Nearly one-third of respondents report being affected by data abuse, online fraud in the past year 


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