Media and Entertainment

Learn about the latest trends and insights happening in the media and entertainment industry

An ever-evolving industry

Today’s media industry has more content consumed than ever before. We stream content through more devices and 24/7, while enjoying personalized media. The data trail is growing rapidly, however, media measurement is becoming increasingly complex with new technologies on which to consume media, new privacy regulations, third-party cookies becoming a thing of the past, and new ways for people to bypass ads.

Despite the challenges the industry faces, media is still being created and consumed across the world. To attract a wider audience and grow your content you just need to know how to measure your media.

3.1m

people in the Netherlands HBO were measured watching SVOD in its first month

90%

of people in the markets that GfK measures consume radio on a weekly basis

GfK: An expert in media measurement

GfK has been the gold standard in media measurement for the past years. Our team has devised state-of-the-art technologies and rigorous methodologies to identify what channels attract which audiences to evaluate reach and impact. We don’t believe that one size fits all, so we partner with JICs, media owners, publishers, agencies, and brands to develop custom solutions tailored to their needs.

Our suite of solutions help brands measure the performance of their campaigns and helps the media industry create trading currencies across all individual media channels.

GfK [Media Measurement] research helps our clients plan their multi-platform audio visual campaigns depending on their objectives. It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.

Phil Jones

Head of EMEA Partnership, Ads & Research, Google

Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate

report

egta insight report

One size doesn’t fit all when it comes to total viewing measurement. The aim is to follow users across all devices for a 360 degree understanding of viewing consumption. Learn more about our approach to doing this in egta’s recent report.

a closer look

Media Measurement

We combine our world class media measurement technologies with passive purchase behavior data to close the loop on advertising campaign effectiveness across all platforms.

Learn more

Media and Entertainment

An ever-evolving industry

3.1m

90%