• Biography Jim Hyde
• Biography Wolfgang Wanders
• Biography Aaron Rattue
• Biography Ian Pearson

4th GfK International Telecom Conference

The 4th GfK International Telecom Conference will take place at The British Library on 29th January 2009. This year's afternoon conference named 'The Future of the MobileWorld - Your tool box for Mobile World Congress 2009' will provide you with facts and figures and relevant insight ready for a successful Mobile World Congress in February 2009:

• What will a truly mobile world deliver and what opportunities arise from the mobile web?
• Technology sales and subscriber acquisition and retention.
• The role of data and content to the future of the industry.
• What do the devices of the future look like and do?
• What have been the key developments in technology,  retailing and usage over the past 5 years. Which ones will dictate the market in 2009 and beyond? 

By the end of the day you will have a picture of what the the MobileWorld will look like in 2009 and what the key questions are that the industry will need to answer in Barcelona.

Located in London with over 150 senior attendees from operators, manufacturers, retailers, distributers, content providers technology and also press from across Europe will be attending the whole afternoon. You will gain insights into the current trends that will be the key concern at the next Mobile World Congress.

12.00pm Registration

12.30pm Lunch and networking

2.00pm Keynote speech: What will a truly MobileWorld deliver?

Jim Hyde
UK Managing Director,
T-Mobile

2.30pm Around the World in 60 minutes - The expanding footprint of mobile technology

Wolfgang Wanders
Global Director Telecom,
GfK Retail and Technology

Aaron Rattue
Business Group Director Telecom UK,
GfK Retail and Technology

Wolfgang and Aaron will cover the following issues:

• How the penetration of portable communication and online devices is spread throughout the world.
• Technology evolution
• What are the emerging trends in mobile phones, lessons of success form around the world?
• Converging world of technology.
• A changing subscriber base.
• The internet, its scope and influence and the opportunities for mobile.
• The role and future potential of mobile content and entertainment.

3.30pm 2009 and beyond - How will applications and usage shape the MobileWorld?

Ian Pearson
Futurologist,
Futurizon

Ian will cover the following issues:

• The growing importance of mobile software and services as cell phones and smartphones become more than just devices that make calls.
• How have consumers changed in their behaviour and what are the emerging trends of today?
• What will the applications and usage that shape mobile world in the future be?.
• Location based services
• What have been the key developments in technology, retailing and usage over the past 5 years?
• Which ones will dictate the market in 2009 and beyond?

4.00pm Panel Discussion with GfK experts and special guests

4.30pm Coffee and further networking opportunities